Awesome Sports Logos Blog

Can a Sports Logo Makeover Fix The Cleveland Browns

The city of Cleveland has found some amazing success with their sports teams, as of late. In the NBA, the Cavaliers celebrated winning the Finals last season. This year, fans got to witness the team raise their championship banner, and the city was proud. In the MLB, the Indians made it to the World Series. Although they ended up losing in Game 7, the city of Cleveland was proud yet again. Their beloved baseball team made it to the show. They achieved success, despite not being considered as good as some of the other teams. While the city of Cleveland has had much to celebrate, there is just one black spot on their record. That black spot is the Cleveland Browns.

The NFL is the most popular sporting organization in the United States. They constantly put other sports to shame in advertising dollars, television deals, and ratings. The city of Cleveland just can’t seem to catch a break in football, as the Browns are one of the consistently worst teams in the league. So far this year, the team is winless. That’s no typo, the Browns have lost every game this season, and are currently sitting at 0-10.

What could possibly be the cause of this unlucky season? Is it bad coaching? Could it be that Johnny Manziel left a curse on the team? Is there simply no luck left, after the NBA and MLB teams drained it all up? There are many avenues that one could explore, in trying to place or find blame. Even I have my own theories. Frankly, I think that the team’s logo is the cause of their downtrodden season.

Logo courtesy of 

When you look at other teams’ logos, they all have something worth looking at. The Browns on the other hand, their logo has nothing to it. Their helmet is plain orange, with a single white stripe going down the middle, from front to back. The single white stripe is outlined on both sides by a black accent color. There is no animal, there is no lettering, there is nothing but simplicity. What do fans have to cheer for? What do players have to draw inspiration from? Nothing.

There is no eagle to take strength and perseverance from. There is no panther to take speed and agility from. There isn’t even a patriot, to draw unity and fight from. There is only the color orange. And while many fans, sports writers and even coaches may say that this means nothing, I would disagree. I feel that if there were something there, anything at all, the team could draw something from it. They could draw at least enough for a win, and maybe enough for more than the three wins the team achieved last season.

Can a sports logo make that much of a difference? The answer is probably not? That said, it does signify change and a new beginning. When the Patriots, Bengals and Bills changed their logo, success quickly followed. It's probably coincidence but it does bring needed attention. A change also brings new merchandise sales which no owner would frown upon.

While no one can say for certain what has caused this team to underperform, I would say that it’s time to make some changes. A logo change may sound simple, or even irrelevant. But now is the moment when no stone must go unturned. This is the moment to not hold back, and do whatever it takes to change their history of less-than-mediocre play. What will the Browns do to restore hope to the city of Cleveland? What will they do to stop being the black spot on an otherwise perfect Cleveland sports era?

Cleveland actually has a pretty cool alternate sports logo. Why not put this on the helmet and change it up? 
Logo courtesy of 

One logo that doesn’t need any changing is our very own Cocksville Blockers! Okay, we admit that this is the only made up city, but how could we resist? This city name and logo go hand in hand. We were going to use Cockeysville, Maryland but that is pronounced much differently.


This angry rooster will stop at nothing to get in your way and block any of your moves. Of course, we’re talking about football moves, what were you thinking of? This Cocksville Blockers funny t-shirt is our best seller and for good reason. Add it to your list on our t-shirt of the month club, and wait for this awesome tee to find its way to your doorstep at the first of every month!

Thanks for reading and supporting us!


Blake Cole

Sports Logo Lover

NBA Sports Logos That Need an Upgrade

We previously discussed the Cleveland Cavaliers, and their not-so-hot team logo. Well, it got me thinking. With the NBA season tipping off and their team logos about to be firmly planted in our faces for the next several months, what can basketball fans NOT look forward to? We’re going to take a look at some of the worst team logos in the National Basketball Association. With 30 teams to analyze and review, we found the ones that need the most improvement. Let’s find out what organization needs the most help.

Logos Courtesy of 

The Los Angeles Clippers are a franchise notable for their struggles. Up until about 2010, the team failed to gain any significant postseason action. Despite finding success with Blake Griffin, DeAndre Jordan and Chris Paul, one aspect of the Clippers organization that hasn’t improved over time is the team logo. The team unveiled a new primary emblem in June of 2015, and it’s not very good.

When you first see this logo, the word “CLIPPERS” smacks you right in the face. One would think that having the name, as the primary feature of a logo would be a good thing. However, the Clippers didn’t exactly make it eye appealing. The letters are too close, giving off a jumbled look. The font is poor, and stretches the lettering too tall. Once you go beyond the team name, everything else in this look is either too busy, or completely unnecessary. I can see how the team wants to incorporate the red and blue colors into their logo, but the arched lines aren’t the way to do it. They seem to highlight the team name, but also trail off into nothing worth seeing. The city initials at the top of the logo are done poorly. While the idea of having “LA” encapsulated in the Clippers “C” probably sounded good in planning, the execution is terrible. Centered in the middle of the basketball, it creates a disorganized, hard to read appearance.

Overall, their logo seems to be going in multiple directions at once. I think the club needs to re-think their image, figure out one solid idea or flow, and make that happen. Now that the team seems to have the right ownership and seems to have kept a fan base pleased, a new image could be the last stepping stone to becoming a serious NBA contender.

The Oklahoma City Thunder is a team that you can’t take lightly. Since relocating to Oklahoma, the former Seattle SuperSonics have found great success. With a Conference Championship and a Finals appearance under their belt, the Thunder has proven that a successful professional sports team can be sustained in Oklahoma. That said the team could use some work on their logo.


When I see this image, the first thing that comes to mind is the lack of thunderbolts. With such a strong name, high in intimidation potential, I would have expected some clever and fierce way to display a thunderbolt. It’s almost as if having one could completely turn this look around, all on its own. In addition to the lack of thunderbolts, the images and wording on the shield all seem too misaligned to make sense. I’m not one to be obsessive compulsive about having images or lines within a logo to be perfectly symmetrical. That being said, the Thunder images just seem like they were glued together by a kindergarten that was holding that glue stick for the first time ever. I really like the font of “OKC” angled across the basketball and “THUNDER” atop the whole image. If the logo was sans-shield and without the red and blue streaks behind it all, it may seem to flow better. All in all, the look needs serious work.

At Awesome Sports Logos, all of our basketball logos have been perfectly crafted to be the best in class. Our Montunos Del Interior logo is one of the best we have! This Panamanian Basketball League sports logo is the only team based outside of Panama City, and in Panama they call that the Interior. In the Interior, raising cattle and farming is the chief industry. This logo is a farmer yelling at cattle, which is fairly common for them to do in Panama.


They also make their own drinks and my Panamanian source tells me that they use battery acid and bury their liquor under the ground until it’s ready. We’ll stick to the American fermentation process. Enjoy this Panama sports logo t-shirt! Add the super soft tee to your t-shirt of the month club rotation, and be pleasantly surprised when it arrives right to your door!

We hope you enjoyed this article, and we appreciate you stopping by!

Keep Calm and Stay Awesome!

Blake Cole

Sports Logo Lover

T-Shirt Wearer

North Dakota Has a New Sports Logo

Four years ago, the NCAA threatened sanctions against the University of North Dakota, urging them to replace their controversial Fighting Sioux logo. For the past four years, the school has been playing games under a standard “ND” or “North Dakota” verbiage. This past Wednesday, the school announced an official new name and logo. Alumni, students and others voted for a new name, this past November. The vote was somewhat close, with Fighting Hawks beating out Roughriders. A new logo accompanied the name change, and this past Wednesday, it all became official. Here is the video they unveiled called "New Name, Same North Dakota". 
The Fighting Sioux have been retired, and the Fighting Hawks are the future of UND.
After the school dropped a reported $50,000 for the logo design, it will surely stick around for a long while. While the logo and name have gotten mixed reviews on social media, there is nothing the school can do at this point. Alumni, students, faculty and any others involved with the university are going to have to live with the new changes. Personally, I don’t think it’s that bad…
Here is the Fighting Sioux logo, that the NCAA deemed in violation of their rule against “controversial” images and names.
 Logos courtesy of
The next logo is what UND has been using for the past four years, to fill the gap until a new look could be created.
The new Fighting Hawks image is actually not as bad as many people on the various social media outlets make it out to be. It’s sleek, incorporates the “ND” initials, and the hawk is at least moderately terrifying. This new logo is certainly nowhere near as bad as some of the others we have analyzed. That being said, I don’t think it’s better than their “transitional” N.D logo. Just a plain “ND” that interlocks is pretty awesome. It’s simple. And if I’ve said it once, I’ll say it a thousand times, simple is BETTER in a sports logo. I think UND should have kept their intertwined ND logo, and saved themselves $50,000. 
With no other option from the NCAA, I’m sure the school went in the best direction they could. Not everyone is going to like it, but hey, I’m happy they have a new identity. Hopefully the new Fighting Hawks will have a fighting chance, and can wrestle the UND fans back into their corner.
Speaking of fighting and wrestling, we have a super awesome sports logo that you’re definitely going to love. The El Paso Luchadores are here to rock your closet! Here's our video to celebrate the Luchadores awesome t-shirt. 
This basketball club logo takes on the name of the rich Luchador tradition that dates back to the early part of the 20th century. The popularity of the Luchadores has spilled over not just to wrestling but also to cartoons and movies. Many Luchador wrestlers are heroes in their culture and you will look like a hero by sporting this soft, funny and cool El Paso t-shirt with vibrant colors. Be sure to add this super soft tee to your monthly rotation, in our t-shirt of the month package!
Thanks for reading!
Keep Calm and Stay AWESOME!
Blake Cole
Sports Logo Enthusiast
T-Shirt Lover
Awesome Logos Columnist

Five Sports Logos That Need A Facelift

Teams amend or upgrade their logos from time-to-time, sometimes coming with a change in venue or some other notable change within the organization. Some logos change for the better, others change for the worse. Some don't change at all and become stagnant. Here are five logos I think need to be upgraded for various reasons. 

In no particular order
Logos courtesy of 

1. Colorado Rockies: Their logo was created in the 90s when the organization was born...and it very much looks like a logo created in the 90s. As we've coursed into our second decade, the logo remains way behind. I'd love to see the Rockies infuse a little bit of life or energy into a new logo. 

2. Arizona Diamondbacks: I don't hate their logo, which has evolved a bit since the team came into existence in the 90’s just a few years after the Rockies, but I just think it has so much potential. A snake is a very versatile nickname with which you can create a great logo and I'd love to see them take advantage of cool "Diamondback" name. 

3. New York Islanders: I guess I don't know how much you can do with an "Islander" but anything is better than their current look. They've gotten a pass because the franchise has been stuck in a cycle of ineptitude, but if they hope to turn things around with their young talent, maybe they should upgrade their logo with a more appealing, younger look. I mean, honestly, do you look at this logo and think, Cool! or I gotta get it! or anything else? 

4. Detroit Pistons: They upgraded their old logo to something new (the galloping horse on fire) and then switched back to a slightly more modern version of the old logo. That's cool. I love the throwback look when you tweak it a bit, but I just have never loved this one. It's a basketball with "Detroit Pistons" across it. How much more boring or basic can you be?

5. Atlanta Falcons: There are few things I love more than a cryptic logo and their logo possesses some hidden aspects with the "F" shaped Falcon. With that said, it offers very little else. To me, it's kind of boring to me and  it just seems like there's much more you can do with a Falcon than make it a sideways flying, lifeless bird.
One list of sports logos that doesn’t need an upgrade because you are in charge is our Awesome Sports Logos T-shirt of the Month Club. You pick the logos you love and each month, a super soft t-shirt that is sure to be a closet favorite will arrive in your mailbox. It’s a creative holiday gift plus, we throw in discount prices and free shipping. Now that’s awesome!

Thanks as always for reading and supporting Awesome Sports Logos, where our goal is to bring back the fun and creativity back to sports logos.

Jared Sandler
Awesome Sports Logos Columnist

Sports Logo Review of the Minnesota Twins

My familiarity with the Minnesota Twins was heightened at a young age thanks to the kids movie, Little Big League. Billy Heywood was a legend and Lou Collins was that guy everyone wanted on their team. It's also one of the catalysts that helped me settle on Ken Griffey Jr. as my favorite player ever, but that's besides the point. 

The movie, plus the real-life team's struggles as I was growing up, gave them an underdog, easy-to-like status. I think those leanings always left a positive connotation with their logo, but, recently, I discovered something that makes me even more partial to the logo. More on that coming up…

First, let's get something straight: the Twins's logo is pretty darn good, but not great. It has all the elements I like--color scheme, significance, and simple detail—but lacks that star quality that takes it over the top. And, frankly, there’s nothing wrong with that.
Logo courtesy of
You can never go wrong with (scarlet) red, white, and (navy) blue as your colors…it is just really tough to mess up. And I think they play off each other really well, too. One thing I’ve always felt about the Twins’s color scheme is that the red, either on its own or because of how it plays with the other two colors, always had a bubble gum look to it. Not to get too graphic, but the red kind of looked like strawberry gum, which I’ve always thought was great, considering that gum and baseball go so well together. 

I like that the three colors share duties in featured spots: the red owns the main letters while the blue dominates the ring around the baseball, and the white owns the baseball itself. Then, all three colors accent one element, too. The red serves as the baseball’s seams—a very natural look, obviously—the white letters inside the blue ring, and the blue outlines the red lettering. They all star and support. 

The logo doesn’t have a Minnesota skyline or falling snow or “Babe the Blue Ox” or anything that, graphically, represents Minnesota or the Twin-Cities…except, of course, the name. It gets a pass because the name, itself, is what represents the location. The Twin-Cities is such an identifiable part of Minnesota, so it is fitting that it gets representation. Most logos do it graphically, while the Twins do it nominally. Maybe that takes a way a little bit, because it lacks a more graphic tie, but I think the artwork is strong enough to supplant that absence. 

I mentioned earlier that there was something I just recently noticed. I’m not sure if it is intentional or not, but the portion of “Twins” that is underlined is simply the “W-I-N” triumvirate of letters. I think that is subtle enough to not be cheesy, but strong enough to send a fun, kind of hidden (even though it is right out there), message. 

Overall, I’ll give the Twins logo a B+. 

You know what gets a higher than B+ grade according to our customers? You guessed it, our Awesome Sports Logos T-shirt of the Month Club.  Each month, you’ll receive a super soft closet favorite. This year has flown by fast so get your shopping done by joining our club as a gift today. 

Thanks as always for reading,

Jared Sandler
Awesome Sports Logos Columnist

American Pharoah and College Athletes Share Similarities

Taking anything away from American Pharoah would be a disservice. He deserves the attention however I can’t get out of my mind the similarities between this 3 year old and the college athlete.
My mind truly started racing as the owner, trainer and everyone else accepted praise and accolades. Meanwhile the real star of the day was being whisked away. I didn’t even have a chance to see the bed of roses around his neck.  Kind of like college coaches who can do as many interviews as they want after victories, accept the trophies, write motivational books on how to win as a team in which they make millions and when a better offer comes in, skip town. American Pharoah can’t skip town and neither can the college athlete.
Luckily American Pharoah was not injured but if he was, like many race horses, the value is gone and usually so is the horse. Next horse up! Of course if a college athlete is injured, surely the school covers medical costs even after college. Nope, even though the injury happened while playing college sports, the school is not liable. HBO’s Real Sports did an amazing story on this featuring Division One players who can’t work because of their injuries suffered on the football field. The college is no where to be found. In fact, one former University of Washington student Darin Harris returns to campus for treatment of head trauma at the University medical center but that’s on his dime. Can’t work, can barely afford to live yet gave his all to play for the University. 
Millions were bet on and against American Pharoah. Millions are bet on college athletics. The horse and athlete, never see a dime. 
Think of all the tracks across the country that advertised to come to their facility to watch and bet on American Pharoah. Think of all the billboards in your hometown with a student athletes image on them. No compensation.
American Pharoah merchandise and royalties will make millions for its owner. Schools make millions on merchandise including jerseys but the athlete doesn’t receive anything. 
Let’s play a game. Insert American Pharoah or your favorite college athlete into these phrases.
What a stud ______ is.
He’s been running all day, __________ is a Thoroughbred. 
___________ is a true beast. 

You wouldn’t however yell, American Pharoah is a Horse! That would be silly but I’ve been in the stands when someone makes an outstanding play and heard people yell, “That guy is a Horse”. 
We don’t stud humans although the Manning family DNA might fetch a pretty penny on the free market as would the half super athlete, half supermodel DNA of Tom and Giselle. 
Trainer Bob Baffert and American Pharoah’s owner Ahmed Zayat from everything I’ve read are well respected. Jockey Victor Espinoza going back into the stables to kiss American Pharoah is a terrific picture that should be shown for years.  Donating his Belmont winnings to City of Hope is even better. The same can be said about many college coaches who do care about their players and their future. Many don’t however and hopefully the push will move forward to give the college athlete compensation, something they so richly deserve. 
Speaking of studs and horse racing, we have a t-shirt that we think American Pharoah himself would even enjoy. It’s the Lexington Studs awesome t-shirt.
Lexington, Kentucky is the home of Keeneland, one of the most prestigious horse racing facilities in this world. This ferocious looking horse has steam coming from his nose waiting to break out of the gate. We consider you a stud if you purchase this super cool, funny Lexington sports t-shirt. It's a great feeling when people come up to you and say, "that's awesome”.
Thanks for reading and once again, congrats to American Pharoah!
Gavin Spittle
Awesome Sports Logos 


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