Awesome Sports Logos Blog

Ignore the Hate Norfolk, We Dig the new Tides Logo

I can hear the Taylor Swift catchy tune running through my head.  “Haters  Gonna Hate…”. This week, the Norfolk Tides, AAA affiliate of the Baltimore Orioles unveiled their new logo along with some alternate lettering and logos. 
Tides GM Joe Gregory explained the change on the teams website. "We're excited to unveil a new look that has a unique character and fun personality. The series of logos embrace the nautical nature of our community, giving our organization a contemporary look and feel. It was important for us to update our logo with a modern design while maintaining the Norfolk Tides moniker that has become synonymous with family-friendly entertainment in this area for more than half a century."
So what’s the issue? They kept the nautical nature which is a huge part of Norfolk. They kept the name which has been part of baseball’s minor league history. Their attendance has been sputtering the last few years. A logo change was needed.  Let’s do a comparison for you to make the decision.
Here is the old logo.
 Logo courtesy of

Here is the new logo
I like this logo. I think it’s more appealing for merchandise sales. As Joe Gregory points out, they kept the nautical theme which is a huge part of the Norfolk lifestyle.  I love unusual animals becoming sports logos. The Seahorse certainly falls in that category. I love the small change to the trident. Instead of being the typical three pronged, they morphed it into a sideways “N” while keeping the shape of the spear.  The primary colors of orange and green resemble those of the University of Miami which I’ve always found catchy. 
I also really like their away cap logo. It’s the Norfolk “N” wrapped in anchor chains. 
Picture courtesy of the Norfolk Tides
I honestly don’t understand why some are up in arms about this new logo. Clearly the old Tides wave logo wasn’t a huge merchandise hit. They are trying something new, something different and trying to strike gold like the El Paso Chihuahuas did with their new logo. The Team was proactive against the haters on social media and put together this video reading the mean tweets. 
Plus, let’s give credit on creativity. That wave logo had none. Norfolk is doing what our company Awesome Sports Logos is attempting to accomplish and that is to bring back the fun and creativity back to sports logos.
Ignore the hate Norfolk, you deserve to be applauded.
We also feature a nautical themed baseball, logo, the Savannah Seamen.
Nicknamed the “Hostess City of the South”, Savannah, Georgia is an important Atlantic seaport. In fact, as recently as 2009, Savannah was North America’s 4th largest seaport. Container ships pass each other daily in the Port of Savannah under the Talmadge Memorial Bridge.
So support our cause and pick up a Savannah Seamen t-shirt. That would be awesome!
Thanks as always for reading,
Gavin Spittle
Founder, Logo Lover, T-shirt Wearer
Awesome Sports Logos


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