Awesome Sports Logos Blog

The Frisco RoughRiders Hit a Grand Slam With Their New Logo

The Frisco RoughRiders came into professional baseball existence in 2003 when they affiliated with the Texas Rangers as their double-A farm team. Born with a brand new, beautiful ballpark under the direction of then-ownership group, Mandalay, the RoughRiders were thought of as one of Minor League Baseball’s top organizations—a poster child for how to do things right. I always liked their logo, but by no means fell madly in love with it.

Frisco Old Logo
I was also ignorant to its particular significance. For the first time since their inception, first-year owner Chuck Greenberg and his group decided to change things up. In advance of their 2015 campaign, one of minor league baseball's flagship organizations, the Frisco RoughRiders, revealed a new identity. Club officials, season-ticketholders, community dignitaries, and members of the media gathered inside Cinemark Theatres of Frisco Square for a special unveiling.
New RoughRiders Primary Logo 

 Frisco Logos courtesy of

The change in identity aimed to celebrate the legendary Teddy Roosevelt. So, what's the connection? Well, do a little research on our nation's 26th President (who began his term immediately after the assassination of President William McKinley), and you'll realize the connection is quite strong.
New RoughRiders Alternate Logo 

Pardon me for not being the world's biggest history buff and having to use my friend, Google, but according to, Roosevelt organized the "Rough Rider Regiment," the first volunteer cavalry in the United States, which originated in Texas. Further detailing the ties--and this is so cool, by the elaborated: "Many of the Rough Riders were from the areas currently known as the cities of Frisco, Plano, and McKinney."

I always talk about how the great logos have that special connection with their city, region, or state. Some do. Some don't. I don't know that any have a stronger connection than this one. When you combine the significance of the person you are honoring with the fact that your nickname connects to a notable achievement of his AND it all originated in not just the state, but the city where you play, that's pretty awesome!

According to the RoughRiders, their new colors are technically "Scorched red, cream, slate blue, and Texas Navy," which represents "an early-twentieth century take on America's patriotic palette." Again, when you can tie things together, you are winning in a big way.

The lettering has a very classic script that sticks well with the twentieth-century theme. Instead of a dot, the "i" in Frisco and Riders is punctuated by a Lone Star State star, which is another touch that I really like.

As far as the main graphic of Teddy Roosevelt, I think it was really well done. It has the perfect mix of simple detail, sport-relevance, and, for minor league baseball, humor. I mean, come on, a smiling, bat-swinging former President? How is that not gold?

The simple detail is present from the overalls with a star-studded base to the spur/cowboy boot combo paired with the cowboy hat. In an age where everyone seems to love the mustache, they went with mustache Teddy. Oh, and instead of batting gloves, the worker gloves are there, too.

At the end of the day, this is one of the best, most genius logos in professional sports.

As I mentioned earlier in this blog, I love logos that tie to the region and that’s what I love about Awesome Sports Logos. All of our baseball sports logos tie into the region. The Idaho Taters, the Middleton Fingers, The Decorah Trolls, The Boca Raton Cougars are just a few of our awesome t-shirts that tie in baseball to some notable history in their region. Don’t forget, you can get all of these t-shirts at a sweet discount by joining our Awesome Sports Logos t-shirt of the month club.

Opening day is just over a month away. Now that’s awesome!

Thanks as always for reading,

 Jared Sandler

Awesome Sports Logos Columnist

Thoughts on the New Pawtucket Red Sox Sports Logo

First and foremost, Happy New Year sports logo lovers!  We kick off 2015 with our first sports logo review. The Pawtucket Red Sox or “PawSox” as New Englanders like to refer to them as have a new logo. As you know, I’m a huge proponent of originality in the minors rather than replicating their parent club.  There are certain exceptions and I always thought Pawtucket was one of them. They replicated the classic Red Sox uniform. Maybe it’s because I grew up in New England and I was used to it. Maybe it’s because I was a kid at McCoy Stadium and when I watched the PawSox, I thought I was watching the Red Sox. When I heard the news, I immediately went to check out the new logo and unfortunately, I was immediately disappointed. Let’s go through the new logos and start with the primary logo.

I guess the Bear is related to the Paw in the Pawsox. Further down, you’ll see their ball cap logos that better fit that thinking. I know Rhode Island gets cold but not cold enough for the jolliest Polar Bear I’ve seen. To me, this is far too cartoonish and it looks like a logo that if it were a toy box would read, “ages 3-12". Luckily the other logos get better but for a primary logo change, this was a disappointment.

All Right, now the bear at least looks mad and he’s breaking a bat. Not a fan of the light blue but at least this is a sports logo that looks like he is ready for battle.

I dig this logo. The P is the focal point and the bear claw reaching around is a nice touch. 

This to me is the best of them all and the PawSox will wear this hat logo from time to time. This logo keeps that Red Sox theme that they’ve had for so many years with homage to their nickname. To me, this would have made a great primary logo and this cap will be on my list to purchase. 
Pawtucket and Rhode Island are rich in history. I would have loved to see them tie in a local angle to their sports logo. My vote would be for the Pawtucket Griffins, a Family Guy reference. There is an episode where Peter takes his father to a PawSox game. 

After all, they named the Albuquerque Isotopes, the Triple A of the Colorado Rockies after a Simpsons episode so how crazy am I? 

Unfortunately, we can’t give props to the new Pawtucket Red Sox logo but if you are ever in Rhode Island, McCoy Stadium is a great take with rich baseball history. 
Speaking of baseball in New England, the best way you can start the New Year is by subscribing to our T-shirt of the Month Club. That way you can get great discounts on our two New England awesome t-shirts, the Boston Accents and the Cape Cod Scrod.
Happy New Year Everyone!

Gavin Spittle
Founder, Logo Lover, T-shirt Wearer
Awesome Sports Logos


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