Awesome Sports Logos Blog

Cleveland's Hyped Logo Change Backfires Big Time

I don’t want to pile on the Cleveland Browns. I really want this organization to thrive. Cleveland is an awesome sports town and they deserve a winner. Browns fans are some of the most loyal in the NFL and the Dawg Pound is one of the awesome fan attractions in sports. 
The Browns have gone through some rough times. So many QB’s have gone through Cleveland. Two stick out. In 2007, Notre Dame QB Brady Quinn “fell” into the Browns lap at 22. That only lasted two years. Déjà vu occurred almost seven years later to the day as  “Johnny Football”, Johnny Manziel dropped down to that same spot. While Manziel could be labeled as incomplete, entering rehab after a rough season doesn’t make many optimistic.
Even their sports logo has been beaten up. "What do you call a person with a hot body but a not so great face?" A Cleveland Brown..Great uniform, bad helmet." 
There are some quality players in Cleveland including an unheralded defense led by Donte Whitner and Joe Haden. The good news continued when the Browns announced that they were unveiling their new logo. I got excited. Teams like the Bengals, Bills and Patriots have changed their logo as part of their overall image makeover and the success has quickly followed on the field. I know that one doesn’t have to do with the other but to have a historic professional team make a change like this peaks the fascination.
So many thoughts ran through my mind. Is it going to be a letter logo similar to the old Bengals? Will we see some kind of initial logo similar to the Cavaliers? 

Will they incorporate the history of the dog pound and put a ferocious junk yard coming at you similar to the Batavia Muckdogs.
The big announcement came, I clicked and the big buildup was slight tweaks which included a facemask color change from grey to brown and an overall slight change in the orange color.
 Old Browns                                                        New Browns
So many teams make subtle changes like this on a yearly basis. This is an adjustment, not a logo change. You built this up like it was something special and I was big time let down. I’m trying Cleveland, I honestly am and I’ll still root for you but similar to those two draft picks and the coaching carousel, you certainly make it tough. 
Speaking of ferocious dogs, we have one that leaps out at you. Not of the junk yard variety, of the Chiweenie breed. What I love about this awesome t-shirt is we made a small docile creature into a beast to be reckoned with.
Now that’s awesome!!
Thanks for reading,
Gavin Spittle
Founder, Logo Lover, T-shirt Fanatic
Awesome Sports Logos


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