Awesome Sports Logos Blog

Sports Logo Review of the 2016 Rio Olympics

In approximately three months, the 2016 Summer Olympics will be underway. The scenery and landscapes should be stunning, as the games will be held in beautiful Rio de Janeiro, Brazil. As we sit down and watch the world come together, and compete in our favorite Summer sports, there’s no doubt that the official logo of the XXXI Olympiad will be plastered across every athlete’s uniform, every stadium’s billboards, and of course, permanently fixed in the corner of the TV screen throughout the entirety of the games.
With basketball, beach volleyball, cycling, table tennis (or ping pong), gymnastics and many more sporting events taking place practically non-stop for a month, the 2016 Rio Olympic logo will be forever implanted in the back of our minds. Let’s analyze this logo!
Image courtesy of
Even though this logo was announced several years ago, I’ll admit that this is the first time I actually looked at it in detail. I hadn’t paid much attention to it in the past, and I can see why it never really stood out to me before. My first impression: it’s not impressive. It seems really awkward, and kind of a stretch. Literally. It looks too stretched out. I can see the vision behind it, the three images of people holding hands, but in a continuous flow. It was no doubt meant to symbolize the unity of the world, as many countries come together to compete under one roof. I think the vision could have been actuated in a much better way. At first glance, it looks like a multi-colored blob. Once I realized what the shape actually was, it just didn’t impress me.
As much competition as there is in landing the coveted Olympic games, and the fact that they only come around every four years, it seems to me that getting the official logo done right is a high priority. This year, it’s Rio’s time to shine and I don’t think they started off too well. However, there IS one Rio that got their logo right. The Caimanes de Rio Abajo of the Panamanian Basketball League have a logo that will definitely leave a lasting impression.
A Caiman is in the crocodile family and although none have ever been caught in Rio Abajo, the locals swear they have seen them in the rivers. Whether it is true or not, we absolutely love this reptile logo and the colors that it comes with. We think it looks awesome on our super soft funny t-shirts and we hope you think so as well. Make sure you add the Caimanes to your t-shirt of the month rotation, so that you can support Rio while you watch the Olympic games in Rio.
If there’s a team or sport logo that YOU would like to see analyzed, changed, or completely revamped, be sure to let us know in the comments, and it could be the topic of our next blog!
Thanks for supporting us folks!
We hope you stay AWESOME!
Blake Cole
Awesome Sports Logos Columnist


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