Awesome Sports Logos Blog

Sports Logo Review of the Indianapolis Colts

The Colts' horseshoe logo is about as plain and simple as it gets. It isn't even native to Indianapolis considering the team is a Baltimore transplant. Not that I've spent considerable time in Indy, I can't imagine that it's a hotbed for horses. 

As I've expressed before, there are certain logos that don't strictly face my typical criteria. In a way, this is one example. The Colts are a long-standing franchise with plenty of history represented by their single image. Names like Johnny Unitas, Peyton Manning and now Andrew Luck have all worn this immage on their helmet. With respect to the image, its curvature combined with the colt marks dotting its shape provide the "simple detail" that's so important to me. I'm a fan of the blue-white mix, too. The blue has slightly changed over the years but the logo itself has been a National Football League fixture. 

Football logos can often be different in a newspaper versus on a helmet, where styles are much simpler. The Cowboys' "Star," is one of the few, single-element images more recognizable than Indianapolis'. There's something to be said for that.

With all that considered, I wish they had a little more to their non-helmet logo. Sure, they have block-variant lettering, but there's nothing that pops. But when I say that, I wonder what can be done and I'm not sure...its perplexing. 

Curious, what do you think? Maybe there isn't any gray area and that this logo should step above my typical criteria. If it was "cooler," though, would you complain? 

My contention isn’t that they should change their helmet. They shouldn’t. But what about their expanded logo? How about a horse? Maybe a bucking horse with a violent streak to it. Whatever the case, they can touch up that portion of it if you ask me. Here is one of their logos from their days as the Baltimore Colts which does feature that bucking horse. 


Overall, I give the current Colts logo an 8 out of 10. The simplicity is great and iconic which is the case for a lot of the teams in the NFL.  

Speaking of simplicity, have you checked out Awesome Sports Logos T-shirt of the Month club yet? Valentine’s Day is less than a month away and nothing says I care more than some super soft closet favorite t-shirts.

Thanks as always for reading,

Jared Sandler

Awesome Sports Logos

Sports Logo Review of the Tennessee Titans

I used to enjoy playing with the Tennessee Titans back in my Madden-playing days. One of their McNair-George-Dyson-Wycheck-Matthews-Bulluck years was my franchise pick for Madden. Their colors are cool--I've always been a fan of the light and dark blue combination--but I just don't get the nickname or logo. 

First of all, Nashville's a city full of culture and history. Last I checked, though, battles among Greek Gods and its accompanying mythology isn't a part of it. Titans? Na. You can do better. Like the Nashville Bootleggers but we’ll get to that at the end.

But, that's what was chosen so that's what they had with which to work. So, anti-Titans biases aside, I'm not a fan of their logo. 

I like the colors. Let's get that out of the way. Ok, moving on...

A Titan is a pretty powerful thing. If you want to get really analytical, why is the logo a shield? A shield symbolizes being on the defense--being attacked and not attacking. But, you could do some creative detailing with a shield. They just don't. 

If you're going with a shield over a powerful titanic figure, you better make that shield pretty badass. A sword-like "T" with fire, which doesn't really fit the concept, doesn't pass the test. 

The only local uniqueness is the 3 stars and similar colors which are represented in the Tennessee state flag.

On the surface, this logo is passable. It looks cool. I like the colors. But when you think about it and consider some of the really neat logos, this one doesn't stack up.

I will soften the blow by mentioning that LP field where the Titans play has a really cool atmosphere and if you’ve never been to Nashville, make plans because that city is truly awesome!

So we mentioned the Nashville Bootleggers, a football sports logo that Awesome Sports Logos came up with. Parts of Tennessee became famous for Bootlegging. In fact, Johnson City Tennessee was known as a hideout and a stopover point for Al Capone. Prohibition was lifted in 1933 and Tennessee Whiskey has been flourishing ever since. This Nashville sports logo is carrying a Tennessee Whiskey barrel instead of a football in a Heisman Trophy like pose. A cool sports logo with tons of Tennessee history.
 Nashville Bootleggers

Thanks as always for reading,

Jared Sandler
Awesome Sports Logos

Sports Logo Review of the Tampa Bay Buccaneers

The Tampa Bay Buccaneers have a new logo debuting this season and I have to say job well done!
Sometimes new logos go too far out of their way to redefine the organization whereas the Glazer Family and the deciding group of folks determined that alterations to their iconic imagery was all that was necessary. 

The windswept red battle flag, foundation of the team’s iconic look, remains the centerpiece of their new chapter in design. I always enjoyed this look, especially over the Johnny Depp/Pirates of the Carribean-like orange dude they had back when they stunk. Needless to say, I’m happy they kept this. 
 (Original Orange Bucs Logo as referenced above) 

Crossed swords (no, not those crossing swords!) sweep beneath the skull still, which now has a more intimidating look than previously. A minor update, sure, but “it’s the little things,” right? Was I hating on the logo when it had the more neutral skull that looked like it could be either yelling or laughing? Not really, no, but I do think the changes improve things. 

The football beneath the skull and swords is now brighter with a golden refinement to the brown pigskin. Again, a little change that makes the look better, sharpening up image and helping it jump out at first glance. The flag itself has a more rich red color so making the corresponding changes to the football was very necessary. 

I often share my appreciation of “simple detail,” and the Bucs’ logo incorporates this principle. The tattered flag which represents the team’s resiliency as shared before by Edward Glazer. This is especially meaningful because of the Buccaneers’ struggles a few decades ago. 

The second element of this is with the flag “pole” which is actually a sword. It could easily be a curved pole and no one would say much, I don’t think, but the added effort reinforces that attacking vibe. 

I was a fan of the old logo and I remain a fan of the new logo, even more so than before with the appropriate changes, but, more importantly, the great similarities. 

While you may be off to an 0-3 start on the field, you look better with your new sports logo.

About 45 minutes north of Tampa is Dade City, home to one Awesome Sports Logos favorites the Dade City Kumquats. This baseball logo was created in celebration of the Kumquat festival held in Dade City each January. 
Plus who doesn’t love the word Kumquat. This logo is a perfect example of what Awesome Sports Logos does. They celebrate the area with a fun, not sterile sports logo that shows great creativity. Now that combination is awesome. Go get yourself a Dade City Kumquats awesome t-shirt by clicking here

Thanks as always for reading,

Jared Sandler 
Awesome Sports Logos Columnist

Intimidating Sports Logos

We've taken a look at logos from so many different angles but not yet concerning the intimidation factor. This simple idea was inspired by Awesome Sports Logos masterpieces like the 'Brooklyn Leg Breakers' and, maybe this is just me, but the ferocity of the 'Lexington Studs,' too. Alas, the 5x5: Top 5 intimidating logos from the 5 big entities (NFL, MLB/MiLB, NBA, NHL, and NCAA). As always, feel free to add your flare to your own list...


5. Tampa Bay Buccaneers: No, a flag is not intimidating, but I just saw Captain Phillips for a second time and to think some frail "pirate" can cause that much havoc is kind of scary to me.

4. Chicago Bears: There is something about a bear...And that defense...Cringe

3. Carolina Panthers: This isn't just any Panther, this is a gosh darn fierce cat. It looks like it is ready to bite.

2. New England Patriots: This logo looks like a robotic, determined sonuva gun. It doesn't help that Bill Belicheck doesn't smile.

1. Oakland Raiders: Whether it is the black hole or NWA, this is unequivocally the most intimidating NFL logo. From the aforementioned association to the color scheme to how scary their lack of success has been, it all ties together to form intimidation.


5. Kannapolis Intimidators: The personified 'K' is somewhat of a scare. but as a salute to the late Dale Earnhardt and to the name itself, how can you not include them?

4. Pittsburgh Pirates: Raise the Jolly Roger all you want, this ship is headed to a island of horror. Again, there is something about pirates that just get me.

3. Fort Wayne Tin Caps: It isn't often that a fruit can intimidate you but this is a violent red ball of fire. With some helmeted body armor and sharp teeth, this apple might bite you if you don't bite it first.

2. El Paso Chihuahuas: Cute and cuddly or straight up ferocious? The shock of a chihuahua looking for blood ups the ante.

1. Eugene Emeralds: This tree-blooded forest monster is eerily unknown to me. He's hurling a tree in one depiction so how big is this guy?


5. Minnesota Timberwolves: Hoops logos aren't too scary, to be honest. This guy looks out for blood, though.

4. Atlanta Hawks: But the talons...

3. Boston Celtics: The leprechaun looks scary and cunning. Some people have a fear of clowns, others have a hesitancy of leprechauns.

2. Golden State Warriors: He looks like some stretchy, super muscular, super hero. I just can't tell if he is a good guy or a bad guy...

1. Chicago Bulls: Tough. Stubborn. Snorting smoke. Simple.


5. Anaheim Ducks: I still can't get the old school, masked quacker logo out of my head. Either way, have you ever had a duck waddle towards you?

4. Minnesota Wild: The camouflaged beast makes this a little trickier because the clandestine nature of this depiction adds a little fuel to the fire.

3. Florida Panthers: The real question is to ask which is more intimidating: Florida or Carolina's panther?

2. Nashville Predators: Because it is a predator and I might be its prey.

1. Ottawa Senators: A gladiator looking to fight? No thanks!


5. Florida Gators: Maybe its a friendly gator, but anything that quick and that strong with that many teeth can only be friendly with an asterisk.

4. Butler Bulldogs: The real life mascot is so cute, though...

3. Missouri Tigers: It looks like it is dashing through the jungle...

2. Duke Blue Devils: The mascot looks creepy like he's up to something. Even if he's not, he's a devil and nothing ever works out to your advantage when you hang around with a devil.

1. TCU Horned Frogs: I don't think this is the kind of Frog that you want to chase after and pick up like when we were kids.

Here's another Awesome Sports Logo that is intimidating. The Caimanes de Rio Abajo is in the Panamanian Basketball League. Even though there is no proof that any Caimanes in the rivers of Rio Abajo exist, the locals say they have seen them. That's good enough for me. This is one of the many real Panamanian Basketball League t-shirts that Awesome Sports Logos offers.
Caimanes de Rio Abajo
Thanks as always for reading
Jared Sandler
Awesome Sports Logos Columnist 



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