Vegas Unveils The Golden Knights as Their NHL Name

We can now say that the NHL has officially arrived in Las Vegas. In a rally in front of their brand new arena, fans were treated to the official name and sports logo unveil of the first major sports franchise in Nevada.

The team did a really good job keeping the fans and media guessing what the official name would be. The three names that became final speculation were the Las Vegas Golden Knights, Las Vegas Desert Knights, and the Las Vegas Silver Knights. Everyone pretty much knew Knights would be in the name. Owner Bill Foley also mentioned that Sidewinders and Nighthawks were discussed.

So here is your winner, the Vegas Golden Knights.



 Logo images courtesy of

Let’s start with the name. It’s not the Las Vegas Golden Knights, it’s the Vegas Golden Knights. As a person who lived in Las Vegas, I can relate to just Vegas. When you live in Las Vegas, you drop the Las. “I’m from Vegas”.  It’s a nice touch and a tribute to the thousands of residents who created the ground swell to make this franchise happen.

As for the logo, Foley attended West Point. Here is his quote from, "The Knights are the epitome of the warrior class," the U.S. Military Academy graduate said. "They're team-oriented, they always stick together, they never give up, they never give in. And hockey players are warriors. They've always been team players, all for one. That's us. That's what we'll be." You may not notice it at first but while it looks like a Knights mask, the part where the eyes, nose and mouth would be is shaped like a "V" symbolizing the hometown. 

The team explained the colors in the logo.

Steel Grey- strength and durability;

Gold-The state of Nevada is the largest gold producer in the United States

Black- Power and Intensity.

Here is the secondary logo of the team.


I actually like this logo better than the primary. You have some great Knight swords and together they create a star that resembles the star on the iconic Welcome to Las Vegas sign. The team explained that the red in the logo stands for the desert skyline along with the famous Red Rock in the surrounding mountains.

Finally, here is the word mark for the team which you will see on various merchandise. 
Unfortunately, the logo unveiling didn’t go as planned. As you can see in this video at about the 8:49 mark, the video started with NHL Commissioner Gary Bettman but quickly went to a place holder which is basically a blank screen with the name.

Foley jumps on the microphone with the quote, “We’re going to do better on the rink, I’ll tell you that”. Good save Bill Foley. I can only imagine what was going through your mind. You’ve spent millions of dollars on this franchise and this is your day. North American hockey fans have their eyes on you and that happens. I feel as though the video production team won’t be sleeping too much tonight. Vegas is one of the worlds top entertainment destinations, how can you not get a video on the screen?

So here’s my take. I hate to knock this logo because as a former Vegas resident, I couldn’t be more excited for a community that I have grown to love. That said, there are so many unique features of Southern Nevada and that’s what the logo should have focused on. Reading various articles, it seems as though the team wanted to stay away from anything associated with gambling. To me, that’s what you are known for so embrace it.  If I say Golden Knights, does Vegas come to mind? 

Full disclosure, I reached out to the team and offered up our Las Vegas Snake Eyes logo.

Some in the city think that our logo signifies losing because that’s not the best role in Craps. Snake Eyes to me rolls off the tongue and has a cool double meaning with snakes in the desert as well as the subtle gambling reference. Oh well, they didn’t get back to me. They have their vision and I’m excited for them. I just think this franchise would have exploded with the right creative name. I’ll be rooting for them on the ice! Go Knights!!

Thanks as always for reading. Our Las Vegas Snake Eyes logo is one of 42 logos that you can choose from. Our t-shirts are super soft and I promise you, they quickly become closet favorites. We also feature our T-shirt of the Month club which is that perfect creative holiday gift for yourself or that special someone. You pick out the t-shirts and we customize the club for you. Our shirts in the T-shirt of the Month club come at a discount price with free shipping. Now that’s VIP all the way, VEGAS Style!

Gavin Spittle

Founder, Logo Lover, T-shirt Wearer

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