Awesome Sports Logos Blog

Super Bowl Commercials from the Past

 Many will be watching the Super Bowl for the Patriots. Many will be watching for the Falcons. Everyone will be watching for the commercials.

It’s amazing to think the Super Bowl commercials are just as popular as the actual game. They are talked about the next day as part of the game. They are dissected and ranked in order. The price increases year after year and some ads look like they are working on a movie budget especially with the surprise celebrity appearances. I know of many people that won’t go to Super Bowl parties not because they want to pay attention to the actual game, they want to concentrate on the commercials.

Before the new ads hit, lets take a look back at some Super Bowl ads from the past.

It’s hard to believe that this year is the 25th anniversary of Cindy Crawford’s Pepsi Super Bowl commercial.
 
 

Crawford still looks amazing today as witnessed by this awesome re-enactment of this iconic Super Bowl commercial on the Late Show with James Corden in 2015.

 

Whether you love the Pittsburgh Steelers or not, how could you not love this Coca Cola commercial with “Mean” Joe Greene from 1979. We used to replicate this commercial and throw towels to each other or t-shirts.

 

Joe Greene and the late 1970’s Steelers defense was vicious and that’s what made this commercial so awesome. We saw a different side of one of the best Defensive Lineman in NFL history.

This Pets.com commercial is memorable but more for the story about the company than the actual advertisement.
 
 

With a bunch of money funding this startup, Pets.com had a presence in the Macy’s Thanksgiving parade followed by the 2000 Super Bowl. Later that year, Pets.com went out of business and we never saw the dog puppet again. When we talk about the online startup boom in the early 2000’s, Pets.com usually enters the conversation.

There are two companies that are known as Super Bowl mainstays bringing it every year. Tough to choose the best one from each so here are compilations of their ads throughout the years.

The first is Budweiser
 

Then there is Doritos

 

We end our Super Bowl videos with the ads that were too controversial to make the cut.

 

We don’t have the funding for a Super Bowl ad but we did put together a cute little commercial for our El Paso Luchadores awesome t-shirt.

 

Hope you enjoyed this trip down Super Bowl Commercial memory lane. If you like this blog, that would be awesome if you could show your support by buying one of our super soft t-shirts or even signing up for our t-shirt of the month club.

Thanks for reading and enjoy Super Bowl 51!

Gavin Spittle

Founder, Logo and T-shirt Lover

Awesome Sports Logos

Seahawks vs. Patriots in a Sports Logo Battle

By Sunday, you will be sick of the opinions on who is going to win, deflate gate and prop bets asking which color hoodie Coach Belichick will wear and if it will have sleeves. One debate that might not be as common will be which sports logo comes out on top, the Seahawks or the Patriots? As WWE Hall of Famer Jim Ross says, this debate “is sure to be a slobber knocker”!

So let’s dive in. As this blog is being written, New England on the field is a slim one point favorite so let’s start with the Patriots. How sweet would it be if the Patriots ran on to the field with old “Pat Patriot” on their helmets?

 
 
I know that it’s just a dream and the NFL would never allow a throwback in the Super Bowl. The years of this logo were many of the lean years of this franchise. Hard to believe but you need to be older than 20 to realize that the Patriots were the laughing stock of the league at one point. Many thought it was a sure thing that the Patriots would be moving to St. Louis under new owner James Orthwein, the previous owner to Robert Kraft. Mr. Kraft has done amazing things with this franchise making it one of the tops in the league but many have forgotten that James Orthwein bought the club, kept it in New England and hired some coach named Bill Parcells who drafted a guy named Drew Bledsoe and the rest is history. During that same transition, the Patriots needed a vast image change so that included a logo makeover. I remember I was attending Curry College in Massachusetts at the time, pre internet (Don’t remind me that I’m old) and my buddies and I were clamoring to see what the new logo looked like. As soon as I saw it, I wondered what the tie in to Elvis was because it looked like the King of Rock and Roll dressing up for a 4th of July party.
 
 
 
Just like anything, winning is the best cure to forget about things like bad logos but I often wonder how popular “Pat Patriot” would have been had they stuck with it?  They still sell a lot of old logo merchandise so that may be the answer to my question.
 
On to the defending Super Bowl Champion Seattle Seahawks.
 
Full disclosure, I have liked this logo since I was a kid and it hasn’t seen much transformation over the years. Names like Dave Krieg, Steve Largent and running back Curt Warner played at the old Kingdome in Seattle with a slight variation in color but basically the same sports logo. Now names like Russell Wilson, Marshawn Lynch and Richard Sherman have the city going wild. Here is a comparison of the logos over the years. 
 
 Oldest logo
 
 
 
Logo from 2002-2011
 
 
Current logo
 
Photos and timeline courtesy of sportslogos.net.
 
Just recently a terrific blog was written by Dr. Robin K. Wright who is the Curator of Native American Art and Director of the Bill Holm Center at the Burke Museum, University of Washington. He talks about what he believes is the influence of the Seattle sports logo, the Kwakwaka’wakw mask which is now on display at the Burke Museum through July 27th.
 
 
 
Photo courtesy of the Burke Museum 
 
This is what I mean when I talk about the history of sports logos and what they mean to that region. That is why it is so important that we keep the originality in sports logos. For this Super Bowl, both teams have terrific regionalization with their logos. 
 
As for who wins in the logo battle, I’m going to make my friends back in New England upset by going with the Seattle Seahawks. If it was Pat Patriot, there would be no question but the Seahawks logo is consistent with great colors and displays great history in the region tying in a local animal and an ancient mask. That beats out Patriotic Elvis.
 
Thanks as always for reading and I hope it’s an awesome game. Thanks to all of you who have supported the cause by purchasing one of our awesome t-shirts and to those of you who have joined our awesome VIP t-shirt of the month club.  Enjoy the Game!
 
Gavin Spittle
Founder, Logo Lover, T-shirt Wearer
Awesome Sports Logos

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