Awesome Sports Logos Blog

NBA Sports Logos That Need an Upgrade

We previously discussed the Cleveland Cavaliers, and their not-so-hot team logo. Well, it got me thinking. With the NBA season tipping off and their team logos about to be firmly planted in our faces for the next several months, what can basketball fans NOT look forward to? We’re going to take a look at some of the worst team logos in the National Basketball Association. With 30 teams to analyze and review, we found the ones that need the most improvement. Let’s find out what organization needs the most help.

 
 
Logos Courtesy of SportsLogos.net 

The Los Angeles Clippers are a franchise notable for their struggles. Up until about 2010, the team failed to gain any significant postseason action. Despite finding success with Blake Griffin, DeAndre Jordan and Chris Paul, one aspect of the Clippers organization that hasn’t improved over time is the team logo. The team unveiled a new primary emblem in June of 2015, and it’s not very good.

When you first see this logo, the word “CLIPPERS” smacks you right in the face. One would think that having the name, as the primary feature of a logo would be a good thing. However, the Clippers didn’t exactly make it eye appealing. The letters are too close, giving off a jumbled look. The font is poor, and stretches the lettering too tall. Once you go beyond the team name, everything else in this look is either too busy, or completely unnecessary. I can see how the team wants to incorporate the red and blue colors into their logo, but the arched lines aren’t the way to do it. They seem to highlight the team name, but also trail off into nothing worth seeing. The city initials at the top of the logo are done poorly. While the idea of having “LA” encapsulated in the Clippers “C” probably sounded good in planning, the execution is terrible. Centered in the middle of the basketball, it creates a disorganized, hard to read appearance.

Overall, their logo seems to be going in multiple directions at once. I think the club needs to re-think their image, figure out one solid idea or flow, and make that happen. Now that the team seems to have the right ownership and seems to have kept a fan base pleased, a new image could be the last stepping stone to becoming a serious NBA contender.

The Oklahoma City Thunder is a team that you can’t take lightly. Since relocating to Oklahoma, the former Seattle SuperSonics have found great success. With a Conference Championship and a Finals appearance under their belt, the Thunder has proven that a successful professional sports team can be sustained in Oklahoma. That said the team could use some work on their logo.

 
 
 

When I see this image, the first thing that comes to mind is the lack of thunderbolts. With such a strong name, high in intimidation potential, I would have expected some clever and fierce way to display a thunderbolt. It’s almost as if having one could completely turn this look around, all on its own. In addition to the lack of thunderbolts, the images and wording on the shield all seem too misaligned to make sense. I’m not one to be obsessive compulsive about having images or lines within a logo to be perfectly symmetrical. That being said, the Thunder images just seem like they were glued together by a kindergarten that was holding that glue stick for the first time ever. I really like the font of “OKC” angled across the basketball and “THUNDER” atop the whole image. If the logo was sans-shield and without the red and blue streaks behind it all, it may seem to flow better. All in all, the look needs serious work.

At Awesome Sports Logos, all of our basketball logos have been perfectly crafted to be the best in class. Our Montunos Del Interior logo is one of the best we have! This Panamanian Basketball League sports logo is the only team based outside of Panama City, and in Panama they call that the Interior. In the Interior, raising cattle and farming is the chief industry. This logo is a farmer yelling at cattle, which is fairly common for them to do in Panama.

 

They also make their own drinks and my Panamanian source tells me that they use battery acid and bury their liquor under the ground until it’s ready. We’ll stick to the American fermentation process. Enjoy this Panama sports logo t-shirt! Add the super soft tee to your t-shirt of the month club rotation, and be pleasantly surprised when it arrives right to your door!

We hope you enjoyed this article, and we appreciate you stopping by!

Keep Calm and Stay Awesome!

Blake Cole

Sports Logo Lover

T-Shirt Wearer

Oklahoma City Sports Logo Review

The Oklahoma City Thunder have am outstanding basketball team headed by one of professional sports' most liked superstars, Kevin Durant. They're fun to watch, have a great home atmosphere, and presently have that 'close, but not quite yet' label that appeals to sports fans. Despite all this, they have a pretty poor logo. 
 
 

First of all, abstract nicknames such as 'Thunder' present some challenges, but maybe even more opportunity. Abstract nicknames free you from a set way of thinking. Unfortunately, I'm not quite sure OKC took advantage of this. 

The Thunder's logo is about as generic and boring as can be. It's as if they took a template logo in a magazine and made no creative changes whatsoever. 

There's a basketball--that's the sport they play...how creative--a shield-shaped badge with OKC within it, the nickname's text up top, and a line through the middle that comes just short of resembling lightning. 

Nothing about this logo is either unique to Oklahoma or Oklahoma City, not is there anything specific to 'Thunder' like a bolt of lightning or a tornado, which is a major (and intimidating) part of life in Oklahoma. 

As the state's lone professional team, the Thunder do an outstanding job as ambassadors with their outstanding game experience, dedicated fan base, and on-court product. But I feel like, in representing the state, they should really represent the state and they just don't. No buildings, no history, no creative detail that connects with Oklahoma. 

Maybe I'm just ignorant, but when I think about Oklahoma City, I think about tornados and, unfortunately, the Oklahoma City bombings. For that reason, I'd love for the state's  first pro sports team to show more state pride. 

What do I like? 

I like the presentation of 'THUNDER' in both color and font. While I'm not a huge fan of the color combination, I think they're balanced well which boosts the juxtaposition, and I also credit them for the pairing which I don't think exists elsewhere. I'll also throw them some credit for the lining and feel that the logo is swirling, like a storm. 

Not a big fan of this one if you couldn't tell. I am a big fan of many of the logos at Awesome Sports Logos like...
 
 
 
 
It's Awesome Sports Logos only made up city but it's certainly worth the exception.
 
 
 
 
This is the perfect example of what's wrong with today's sports logos. How is this not already a professional sports logo in Idaho? This would be a merchandise gold mine and of all the t-shirts that Awesome Sports Logos offers, this one gets asked the most, "Is that a real team"? 
 
 
 
 
So let me get this straight, it's a tree holding a wooden stick? Ironic, a little but I'm not going to say anything to this mean looking tree. Only at Awesome Sports Logos would they think of this. 
 
Sorry OKC, the good news, awesome young team with a bright future. The bad news, you probably could use a logo tuneup.
 
Thanks for reading!
 
Jared Sandler
Awesome Sports Logos Columnist 

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