We Say Goodbye to an Awesome Sports Logo

Besides selling t-shirts, (which by the way, we can’t thank you enough for your business) the goal of Awesome Sports Logos is to educate you about the history of sports logos and to try to bring back the fun and creativity in the sports logo business which unfortunately has become a dying art. On Saturday night, the Houston Aeros were knocked out of the American Hockey League playoffs by the Grand Rapid Griffins (a cool logo) and with that the historic Aeros logo was buried in the logo cemetery.

 

This logo dates back to the 1970’s and the World Hockey Association. You wouldn’t think of Houston, Texas as a puck hotbed but Gordie Howe actually played in an Aeros uniform. The Aeros had a loyal fan base in Houston and finished in the top 6 in AHL attendance each year. Unfortunately, the rent became too high and there was no other arena suitable so the Aeros are off to their new home Iowa. Here’s where our continuous frustration with franchises continues. The parent club, the Minnesota Wild has decided to come up with the creative name and logo, ready, ready, drumroll…. The Iowa Wild. Uggh.

In their first press conference owner Craig Leipold said that he wanted to use the synergies of the brand, the Minnesota Wild. As I’ve said from day one, I get it that every chance you get, you want to expand your brand. I also think that it’s short sided. When we were kids, we didn’t buy minor league ball caps because they sported our major league logo. We bought them because they were creative and they were different. As more teams are owned by their parent club, creative names in the city in which they play are becoming a thing of the past. The Iowa Wild will join another minor league team in town, the Iowa Cubs. Who do you think they are the minor league affiliate of?

Why not the Iowa Monks? I’d buy that gear. The city is named after the Des Moines River, which may have been adapted from the French Rivière des Moines, literally meaning "River of the Monks”. Picture a mean looking monk holding a hockey stick in the face off position with a snarl on his face. That accentuates the history of the region with a cool name and that’s what makes an Awesome Sports Logo.

The good news is that talk of a new arena in Houston is in the works to support the Houston Rodeo. If that happens, you can bet that Houston will get another hockey team and hopefully continue the tradition of the Aeros. Until then, it’s the Iowa Wild taking on the Texas Stars…yawn.

At Awesome Sports Logos, we actually have an Iowa team and it’s my wife’s favorite. When she was a child, she would spend her summers in Decorah, Iowa, which is three and half hours north of Des Moines. Located at the intersection of State Highway 9 and US Route 52, this small city grows larger each July. My wife tells me one of her favorite childhood memories was attending the annual Nordic Fest, a celebration of the Norwegian culture. The troll is also a large part of this culture and we’ve created a semi-ugly yet cool looking troll holding a club-like baseball bat and dawning the Nordic colors. This logo has great history and is a great conversation piece. If an Iowa Wild t-shirt doesn’t excite you, we can guarantee some looks when you wear the Decorah Trolls awesome t-shirt.


  

Thanks as always for reading and supporting the cause!

Gavin Spittle
Founder, Logo Lover and T-shirt Wearer