Awesome Sports Logos Blog

Can a Sports Logo Makeover Fix The Cleveland Browns

The city of Cleveland has found some amazing success with their sports teams, as of late. In the NBA, the Cavaliers celebrated winning the Finals last season. This year, fans got to witness the team raise their championship banner, and the city was proud. In the MLB, the Indians made it to the World Series. Although they ended up losing in Game 7, the city of Cleveland was proud yet again. Their beloved baseball team made it to the show. They achieved success, despite not being considered as good as some of the other teams. While the city of Cleveland has had much to celebrate, there is just one black spot on their record. That black spot is the Cleveland Browns.

The NFL is the most popular sporting organization in the United States. They constantly put other sports to shame in advertising dollars, television deals, and ratings. The city of Cleveland just can’t seem to catch a break in football, as the Browns are one of the consistently worst teams in the league. So far this year, the team is winless. That’s no typo, the Browns have lost every game this season, and are currently sitting at 0-10.

What could possibly be the cause of this unlucky season? Is it bad coaching? Could it be that Johnny Manziel left a curse on the team? Is there simply no luck left, after the NBA and MLB teams drained it all up? There are many avenues that one could explore, in trying to place or find blame. Even I have my own theories. Frankly, I think that the team’s logo is the cause of their downtrodden season.

 
Logo courtesy of sportslogos.net 

When you look at other teams’ logos, they all have something worth looking at. The Browns on the other hand, their logo has nothing to it. Their helmet is plain orange, with a single white stripe going down the middle, from front to back. The single white stripe is outlined on both sides by a black accent color. There is no animal, there is no lettering, there is nothing but simplicity. What do fans have to cheer for? What do players have to draw inspiration from? Nothing.

There is no eagle to take strength and perseverance from. There is no panther to take speed and agility from. There isn’t even a patriot, to draw unity and fight from. There is only the color orange. And while many fans, sports writers and even coaches may say that this means nothing, I would disagree. I feel that if there were something there, anything at all, the team could draw something from it. They could draw at least enough for a win, and maybe enough for more than the three wins the team achieved last season.

Can a sports logo make that much of a difference? The answer is probably not? That said, it does signify change and a new beginning. When the Patriots, Bengals and Bills changed their logo, success quickly followed. It's probably coincidence but it does bring needed attention. A change also brings new merchandise sales which no owner would frown upon.

While no one can say for certain what has caused this team to underperform, I would say that it’s time to make some changes. A logo change may sound simple, or even irrelevant. But now is the moment when no stone must go unturned. This is the moment to not hold back, and do whatever it takes to change their history of less-than-mediocre play. What will the Browns do to restore hope to the city of Cleveland? What will they do to stop being the black spot on an otherwise perfect Cleveland sports era?

Cleveland actually has a pretty cool alternate sports logo. Why not put this on the helmet and change it up? 
 
 
 
Logo courtesy of sportslogos.net 
 

One logo that doesn’t need any changing is our very own Cocksville Blockers! Okay, we admit that this is the only made up city, but how could we resist? This city name and logo go hand in hand. We were going to use Cockeysville, Maryland but that is pronounced much differently.

 

This angry rooster will stop at nothing to get in your way and block any of your moves. Of course, we’re talking about football moves, what were you thinking of? This Cocksville Blockers funny t-shirt is our best seller and for good reason. Add it to your list on our t-shirt of the month club, and wait for this awesome tee to find its way to your doorstep at the first of every month!

Thanks for reading and supporting us!

YOU are AWESOME!

Blake Cole

Sports Logo Lover

New Uniforms Same Old Browns

The Cleveland Browns could use a shift in fortune. No NFL franchise has can hold a candle to the avalanche of bad breaks that this organization has suffered. Need examples? There are too many. Sorry Browns fans, you may want to avert your eyes.

They haven’t won a championship since 1964, BEFORE the Super Bowl Era

-       They’ve been close three times to Super Bowl appearances, but…

-        In 1986, Broncos quarterback John Elway led Denver on a 98 yard touchdown drive – known in Cleveland as “The Drive” - to tie the Browns with 34 seconds to play. Cleveland would lose in overtime.

-         In 1987, the Browns were trailing 38 – 31 (again, to the Broncos) late and were about to tie the game. But with 1:12 to play, Cleveland running back Ernest Byner fumbled JUST before crossing the goalline (for what would have been a game tying touchdown) , and the Broncos recovered. Once again, the Browns came up short.

-         In 1989, the Browns drew the Broncos in the AFC Championship. Again. And lost. Again. This time, 37-21.

-         In 1995, Browns owner Art Modell announced the franchise would move to Baltimore the following season. Cleveland was without a football team from 1996-1999.

-        Cleveland got a new franchise – the Browns – in 1999. But they’ve been one with little success since their re-birth, with just 2 winning seasons and 1 playoff appearance.

-        This past season wasn’t much different. After a 7-4 start, the Browns collapsed down the stretch with 5 losses to close out the year.

-          And this off-season has continued the trend. Their best player – wide receiver Josh Gordon (who was suspended most of last season - will be suspended the entirety of this coming season for substance abuse. Last year’s first round draft pick Johnny Manziel has been in rehab for much of the summer for the same reasons. And General Manager Ray Farmer has been suspended the first four games of the year for texting the coaching staff during games.

Yes, a long and depressing list. So if you want to make your fans forget the pain, why not rebrand yourselves?
  
Guess what. That’s EXACTLY what the Browns did this offseason. And in dramatic fashion!
 
 
Cleveland Browns new helmet 
 
 
Photo courtesy of sportslogos.net
 
BAM! That’s how you shake things up! Brown facemasks baby! Sarcasm aside, they’ve at least changed their uniforms:
 
  
(Photo courtesy of the Cleveland Browns)
 
Unfortunately a new helmet and uniform won't help Browns fans forget the pain. We know one way to dim the pain is to present an awesome Ohio logo that is sure to bring a chuckle. Ladies and Gentleman, AwesomeSportsLogos.com presents the Akron Rubbers!

 

Akron is the fifth largest city in Ohio and is also known as the Rubber Capital of the world, or “Rubber City”. At one point in the early 1920’s, Goodyear, Firestone and General Tire each had their headquarters in Akron and that’s how they got their anointed nickname. Goodyear is still based in the city. We love the name and the history that surrounds our awesome Akron Rubbers sports logo.
 
We love you Cleveland, time to get it done on the field and give some of the best sports fans in the country what they deserve more than a helmet and uniform change. Give them a winner!
 
Thanks for reading,
 
Paul Gallant
Awesome Sports Logos Columnist 

Cleveland's Hyped Logo Change Backfires Big Time

I don’t want to pile on the Cleveland Browns. I really want this organization to thrive. Cleveland is an awesome sports town and they deserve a winner. Browns fans are some of the most loyal in the NFL and the Dawg Pound is one of the awesome fan attractions in sports. 
 
The Browns have gone through some rough times. So many QB’s have gone through Cleveland. Two stick out. In 2007, Notre Dame QB Brady Quinn “fell” into the Browns lap at 22. That only lasted two years. Déjà vu occurred almost seven years later to the day as  “Johnny Football”, Johnny Manziel dropped down to that same spot. While Manziel could be labeled as incomplete, entering rehab after a rough season doesn’t make many optimistic.
 
Even their sports logo has been beaten up. "What do you call a person with a hot body but a not so great face?" A Cleveland Brown..Great uniform, bad helmet." 
 
There are some quality players in Cleveland including an unheralded defense led by Donte Whitner and Joe Haden. The good news continued when the Browns announced that they were unveiling their new logo. I got excited. Teams like the Bengals, Bills and Patriots have changed their logo as part of their overall image makeover and the success has quickly followed on the field. I know that one doesn’t have to do with the other but to have a historic professional team make a change like this peaks the fascination.
 
So many thoughts ran through my mind. Is it going to be a letter logo similar to the old Bengals? Will we see some kind of initial logo similar to the Cavaliers? 
 

Will they incorporate the history of the dog pound and put a ferocious junk yard coming at you similar to the Batavia Muckdogs.
 
 
 
The big announcement came, I clicked and the big buildup was slight tweaks which included a facemask color change from grey to brown and an overall slight change in the orange color.
 
 Old Browns                                                        New Browns
 
               
 
PHOTOS COURTESTY OF SPORTSLOGOS.NET 
 
 
So many teams make subtle changes like this on a yearly basis. This is an adjustment, not a logo change. You built this up like it was something special and I was big time let down. I’m trying Cleveland, I honestly am and I’ll still root for you but similar to those two draft picks and the coaching carousel, you certainly make it tough. 
 
Speaking of ferocious dogs, we have one that leaps out at you. Not of the junk yard variety, of the Chiweenie breed. What I love about this awesome t-shirt is we made a small docile creature into a beast to be reckoned with.
 
 
Now that’s awesome!!
 
Thanks for reading,
 
Gavin Spittle
Founder, Logo Lover, T-shirt Fanatic
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