Awesome Sports Logos Blog

A Possible Snoop Dog vs. Toronto Maple Leafs Logo Battle

Calvin Broadus, better known as Snoop Dogg, filed a trademark application last November. The trademark was for a logo he plans to use in his Leafs by Snoop line. Given Snoop Dogg’s reputation, and the name of this very interesting product line, I’m sure you can guess what he’s selling and what this new logo might look like. Well, after seeing his logo, the Toronto Maple Leafs have some concerns.
 
According to a news story from www.sportingnews.com, the National Hockey League’s Toronto Maple Leafs have filed a formal opposition, hoping to give themselves more time to analyze the two logos. Found in the sportingnews.com article, “Christopher Sprigman, an intellectual properties professor at the New York University School of Law, told TSN that MLSE (Maple Leaf Sports & Entertainment) could argue the logos will cause confusion in the marketplace”.
 
Could these two logos seriously look so similar, that legal proceedings need to take place? Well, we at Awesome Sports Logos fancy ourselves as sports logo experts… or maybe enthusiasts at the least. Let’s take a look at the two logos side by side, and see just how similar they are. Or aren’t.
 
 
PICTURE COURTESY OF PIXELSLOGODESIGN.COM 
 
These two logos aren’t completely dissimilar, but they aren’t exactly carbon copies. Let’s go with the obvious. The coloring is different, Snoop Dogg went with gold and the Maple Leafs, of course, have their traditional navy blue. Toronto’s logo is more of a traditional Canadian Maple Leaf design, with three distinct points. Snoop Dogg’s logo looks more modern, almost digital, with five separate points. The fonts are completely different, and there isn’t anything proprietary about script being placed on top of the logo.
 
All in all, I think the Toronto Maple Leafs don’t have anything to worry about. Personally, I don’t think any “confusion in the marketplace” will happen. Fans of the Maple Leafs won’t be buying any Leafs by Snoop gear, mistaking it for their beloved hockey team. And I definitely don’t think that any Leafs by Snoop consumers are going to be snatching up Maple Leafs gear thinking they were getting the latest and greatest from the esteemed rapper.
I say Toronto should let it go, and focus more of their time and energy on actual hockey. They were at the very bottom of the Atlantic Division this past season. They might need a little more concentration. One hockey team that definitely doesn’t need any more practice, is the Brooklyn Leg Breakers.
 
Are you talkin’ to me? The Brooklyn Leg Breakers play hockey, hard core style. If they could break through the ice and make you swim with the fishes, they would. This logo was inspired by the many New York mafia stories of old. We love the detail of this logo including the pinstripes on the suit, the Brooklyn Bridge and skyline as the backdrop, as well as the NY lettering inside the tape of the stick. Forget about it, and pick up this awesome Brooklyn sports logo t-shirt today!
 
 
 
Add this super soft tee to your t-shirt of the month club rotation, and get it into your closet with the rest of our high quality, Awesome Sports Logos tees.
 
Thanks for reading and supporting us!
 
Keep Calm and Stay Awesome
 
Blake Cole
Sports Logo Enthusiast
T-Shirt Lover
Awesome Sports Logos Columnist

For the Good of Hockey, Root for New York and Chicago

We feel we’ve neglected our hockey fans as of late at Awesome Sports Logos. Hockey is one of our favorite sports and some of our best selling t-shirts are hockey based like the Portland Tree Huggers and the Texas Roadkill. 
 
Hockey fans are about to be spoiled. To me there is no better payoff as a sports fan than watching a Game Seven. This year we have two primetime Game 7's. New York hosts Tampa Bay and the Chicago Blackhawks travel to Anaheim. 
 
I will be watching the Stanley Cup regardless of who is in it but for the health of the league, a New York/Chicago Original 6 brawl would garner a lot more attention nationally. Remember when Carolina won the Stanley Cup? You are in the majority, not many do.
 
Since we are a logo company, lets give you some history on the two Original Six teams. Both teams were founded in 1926, and have hardly changed their logos at all over a long history.

First, let’s look at the Rangers. Their original owner – George “Tex” Richard – wanted to name them the Giants. That would have proven highly unoriginal, as New York already had TWO teams with Giants as a nickname. The New York baseball Giants had held the nickname since 1883. And the New York football Giants had been founded just a year before (1925). Sensing how lame it would be to have 3 teams named the Giants (at least we hope), the New York press nicknamed the team “Tex’s Rangers”.

The Rangers logo hasn’t changed much over time:

  

The shape of the shield has slightly changed. And so has the font. But the colors? And color scheme? It’s been exactly the same for nearly 90 years. Hockey loves tradition.

But why not break tradition with another New York Hockey team? Ladies and gentlemen, Awesome Sports Logos proudly presents the Brooklyn Leg Breakers!
 
 
 
A New York team named after soldiers in Texas? There’s nothing wrong with that. It just doesn’t make a whole lot of sense. If you really want a nickname with local history, why not use New York’s mafia as inspiration? When the New York Islanders announced their move to Brooklyn, we patiently waited for the phone to ring to use the Leg Breakers logo. Okay, we didn't and technically Brooklyn is part of Long Island so they are still cool in our book. 

Let’s shift over to the other “Original Six” team still standing: The Chicago Blackhawks. Their logo has seen more changes than the Rangers over its history:


A little more variety, but the main concept has always remained the same.

Their nickname has a much more interesting backstory than the Rangers. Frederic McLaughlin – the Blackhawks original owner – served in the 86th Infantry “Blackhawk” Division in World War I. That service inspired his hockey teams’ eventual nickname. 

Want some more history? That army division was named after Chief Black Hawk, a Native American who refused to yield his land to American settlers pushing West (into what is now Illinois) in 1832.
 
Enjoy your Game 7's hockey fans and remember, you get great discounts on our awesome t-shirts by subscribing to our t-shirt of the month club. Thanks as always for reading.
 
Paul Gallant
Awesome Sports Logos Columnist 

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