Awesome Sports Logos Blog

The Frisco RoughRiders Hit a Grand Slam With Their New Logo

The Frisco RoughRiders came into professional baseball existence in 2003 when they affiliated with the Texas Rangers as their double-A farm team. Born with a brand new, beautiful ballpark under the direction of then-ownership group, Mandalay, the RoughRiders were thought of as one of Minor League Baseball’s top organizations—a poster child for how to do things right. I always liked their logo, but by no means fell madly in love with it.

 
Frisco Old Logo
 
 
 
 
 
I was also ignorant to its particular significance. For the first time since their inception, first-year owner Chuck Greenberg and his group decided to change things up. In advance of their 2015 campaign, one of minor league baseball's flagship organizations, the Frisco RoughRiders, revealed a new identity. Club officials, season-ticketholders, community dignitaries, and members of the media gathered inside Cinemark Theatres of Frisco Square for a special unveiling.
 
New RoughRiders Primary Logo 
 

 Frisco Logos courtesy of sportslogos.net

 
The change in identity aimed to celebrate the legendary Teddy Roosevelt. So, what's the connection? Well, do a little research on our nation's 26th President (who began his term immediately after the assassination of President William McKinley), and you'll realize the connection is quite strong.
 
New RoughRiders Alternate Logo 
 
 
 

Pardon me for not being the world's biggest history buff and having to use my friend, Google, but according to WhiteHouse.gov, Roosevelt organized the "Rough Rider Regiment," the first volunteer cavalry in the United States, which originated in Texas. Further detailing the ties--and this is so cool, by the way--MiLB.com elaborated: "Many of the Rough Riders were from the areas currently known as the cities of Frisco, Plano, and McKinney."

I always talk about how the great logos have that special connection with their city, region, or state. Some do. Some don't. I don't know that any have a stronger connection than this one. When you combine the significance of the person you are honoring with the fact that your nickname connects to a notable achievement of his AND it all originated in not just the state, but the city where you play, that's pretty awesome!

According to the RoughRiders, their new colors are technically "Scorched red, cream, slate blue, and Texas Navy," which represents "an early-twentieth century take on America's patriotic palette." Again, when you can tie things together, you are winning in a big way.

The lettering has a very classic script that sticks well with the twentieth-century theme. Instead of a dot, the "i" in Frisco and Riders is punctuated by a Lone Star State star, which is another touch that I really like.

As far as the main graphic of Teddy Roosevelt, I think it was really well done. It has the perfect mix of simple detail, sport-relevance, and, for minor league baseball, humor. I mean, come on, a smiling, bat-swinging former President? How is that not gold?

The simple detail is present from the overalls with a star-studded base to the spur/cowboy boot combo paired with the cowboy hat. In an age where everyone seems to love the mustache, they went with mustache Teddy. Oh, and instead of batting gloves, the worker gloves are there, too.

At the end of the day, this is one of the best, most genius logos in professional sports.

As I mentioned earlier in this blog, I love logos that tie to the region and that’s what I love about Awesome Sports Logos. All of our baseball sports logos tie into the region. The Idaho Taters, the Middleton Fingers, The Decorah Trolls, The Boca Raton Cougars are just a few of our awesome t-shirts that tie in baseball to some notable history in their region. Don’t forget, you can get all of these t-shirts at a sweet discount by joining our Awesome Sports Logos t-shirt of the month club.

Opening day is just over a month away. Now that’s awesome!

Thanks as always for reading,

 Jared Sandler

Awesome Sports Logos Columnist

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