Awesome Sports Logos Blog

On and Off The Court Success with the Toronto Raptors Logo

The Toronto Raptors (NBA) debuted a new logo before this season started. The update was much needed, and it’s bringing the team some success! Currently sitting in the top five in the Eastern Conference, with one of the best records in all of basketball, the Raptors are giving everyone a fight! With a mean new look, they are taking the court by storm! Let’s take a look at their old and new logo, side by side.
 
  

(photos courtesy of SportsLogos.net)
On the left, we have the old Raptors logo, followed by the new look on the right. At first glance, it’s a major upgrade. Once you go over it in detail, it’s a MAJOR upgrade! The old logo featured a cartoon-esque dinosaur. It’s showing its teeth, so it has a bit of a scary feel. But overall, it looks pretty silly. I think it’s looks like something out of a kids cartoon show, teaching the youngsters about dinosaurs on a Saturday morning. The red color is overpowering. There’s too much of it. Yes, red is the team color, but the way it consumes the logo, coloring the dingy dino and and the top border, makes it an eyesore.
 
Now let’s take a look at their new 2015-2016 emblem. THIS is a logo. The red has been scaled back immensely. It still exists, highlighting the outer edge of the picture, giving it a wonderful accent. The words “Toronto Raptors” circle around the center image, with a bolder look than in their previous logo. It clearly defines itself, and stands out. This is a great way to shout out who you are, and where you’re from! Of course, the best part of this new logo is front and center. A simple basketball, turned deadly. Raptor claws have grabbed the ball, tearing it to shreds. Surely, this is a metaphor for the team tearing it up on the court! This image of the claw marks keeps the feeling of a mean, fierce Raptor in your mind, but without the silly cartoon look.
 
Overall, I give the new Raptors logo an A+ in improvement. This team is displaying a new look, and complementing it with exceptional results on the court. You know who else is rocking the game of basketball with an awesome logo? The Toros Del Chorillo. Chorillo is one of the poorest parts of Panama. This section of town has in fact been through a lot. We’ve heard that they selected the bull logo because a bull is a true fighter and a sign of strength, something that the residents of Chorillo have needed to survive.
 
 
 
Pick up this super soft t-shirt, and show off your mad skillz on the court!
 
Thanks for reading and supporting us!
 
YOU are awesome!!
Blake Cole
Awesome Sports Logos Columnist

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