Awesome Sports Logos Blog

A Possible Snoop Dog vs. Toronto Maple Leafs Logo Battle

Calvin Broadus, better known as Snoop Dogg, filed a trademark application last November. The trademark was for a logo he plans to use in his Leafs by Snoop line. Given Snoop Dogg’s reputation, and the name of this very interesting product line, I’m sure you can guess what he’s selling and what this new logo might look like. Well, after seeing his logo, the Toronto Maple Leafs have some concerns.
 
According to a news story from www.sportingnews.com, the National Hockey League’s Toronto Maple Leafs have filed a formal opposition, hoping to give themselves more time to analyze the two logos. Found in the sportingnews.com article, “Christopher Sprigman, an intellectual properties professor at the New York University School of Law, told TSN that MLSE (Maple Leaf Sports & Entertainment) could argue the logos will cause confusion in the marketplace”.
 
Could these two logos seriously look so similar, that legal proceedings need to take place? Well, we at Awesome Sports Logos fancy ourselves as sports logo experts… or maybe enthusiasts at the least. Let’s take a look at the two logos side by side, and see just how similar they are. Or aren’t.
 
 
PICTURE COURTESY OF PIXELSLOGODESIGN.COM 
 
These two logos aren’t completely dissimilar, but they aren’t exactly carbon copies. Let’s go with the obvious. The coloring is different, Snoop Dogg went with gold and the Maple Leafs, of course, have their traditional navy blue. Toronto’s logo is more of a traditional Canadian Maple Leaf design, with three distinct points. Snoop Dogg’s logo looks more modern, almost digital, with five separate points. The fonts are completely different, and there isn’t anything proprietary about script being placed on top of the logo.
 
All in all, I think the Toronto Maple Leafs don’t have anything to worry about. Personally, I don’t think any “confusion in the marketplace” will happen. Fans of the Maple Leafs won’t be buying any Leafs by Snoop gear, mistaking it for their beloved hockey team. And I definitely don’t think that any Leafs by Snoop consumers are going to be snatching up Maple Leafs gear thinking they were getting the latest and greatest from the esteemed rapper.
I say Toronto should let it go, and focus more of their time and energy on actual hockey. They were at the very bottom of the Atlantic Division this past season. They might need a little more concentration. One hockey team that definitely doesn’t need any more practice, is the Brooklyn Leg Breakers.
 
Are you talkin’ to me? The Brooklyn Leg Breakers play hockey, hard core style. If they could break through the ice and make you swim with the fishes, they would. This logo was inspired by the many New York mafia stories of old. We love the detail of this logo including the pinstripes on the suit, the Brooklyn Bridge and skyline as the backdrop, as well as the NY lettering inside the tape of the stick. Forget about it, and pick up this awesome Brooklyn sports logo t-shirt today!
 
 
 
Add this super soft tee to your t-shirt of the month club rotation, and get it into your closet with the rest of our high quality, Awesome Sports Logos tees.
 
Thanks for reading and supporting us!
 
Keep Calm and Stay Awesome
 
Blake Cole
Sports Logo Enthusiast
T-Shirt Lover
Awesome Sports Logos Columnist

The History of the Toronto Maple Leafs Awesome Sports Logo

 
 
The Toronto Maple Leafs organization is one of professional sports’ most iconic and historic franchises. Think a ticket to Fenway Park is tough? Try lining up a ticket to a Maple Leafs game inside the Air Canada Centre. The Maple Leaf, which dons the Canadian flag, is, to some, just as much a symbol of Toronto’s hockey team as it is the country. But, did you ever wonder how the Maple Leaf became attached to Toronto?

Late ice hockey executive, legendary Frank Calder, led a group of owners in the National Hockey Association (NHA) to start their own league in 1917. The new group froze out the Toronto “Blue Shirts,” winners of the 1914 Stanley Cup. It wasn’t because of a lack of success, but because the rest of the owners did not fancy Toronto’s owner, Eddie Livingstone. While the “Blue Shirts” were out of the league, that did not necessarily mean that Toronto was out of the league. 
 
 

A new Toronto franchise with a different ownership joining the new league former by the group led by Calder. While it might seem inconceivable to those dying to add a hashtag to every proper noun possible, the new skaters from Toronto did not really have a nickname. Some called them the “Blue Shirts,” a carryover from the NHA, while others simply referred to one of the league’s top teams as the “Torontos,” #nocreativity. 

The Toronto squad finished tied for first with the Montreal Canadiens at the end of the new league’s first season. Incidentally, the only reason the Canadiens achieved a record strong enough to tie Toronto’s is that they won two games by forfeiture charged against the Montreal Wanderers, whose stadium was destroyed by fire. After depositing the Canadiens for the NHL Championship, Toronto advanced to the PCHA victors, the Vancouver—wait, cue the theme show music—Millionaires. While Regis Philbin wasn’t hosting, Toronto put a twist on the former famed show, Who Wants To Be A Millionaire? by playing, Who Wants To Beat The Millionaires? The answer: Toronto, taking the series in 5 games and winning the 1918 Stanley Cup.

Despite their recent fortunes, however, Toronto filed for bankruptcy in 1920, only to be rescued by Charles L. Querrie. Still without a nickname, this “lucky” franchise was named the “St. Patricks,” in honor of the growing Irish population in Toronto. With a fresh start and a new image, Toronto’s colors became green and white. Rebounding from a disastrous 1919 season, the fighting Irish barely missed out on the playoffs, taking big strides towards improvement. It was only two years later when they hoisted the Cup again, once more defeating the Millionaires in 5 games.

Unfortunately, their success once again hit a snag. After their 1920 Cup, the St. Patricks missed out on the playoffs or fell short of expectations for a handful of years consecutively.
 

The Conn Smythe Trophy is awarded to the MVP of the Stanley Cup Playoffs. Conn Smythe, himself, was arguably the MVP of Toronto’s hockey franchise in the 1920’s. With the team’s struggles, there was talk of removing the team from Toronto in favor of Philadelphia. However, Smythe, who headed a group of investors who purchased the team, decided to keep the team in Toronto. Smythe also took control as the team’s General Manager and Coach. With plenty of controlling interest, Smythe didn’t have too many people get in his way when he decided to change the team’s name. It was in February of 1927 that Toronto’s hockey franchise entered into a marriage with the nickname: Maple Leafs. 

After once scouting a team in East Toronto known as the Maple Leafs, Smythe took a liking to the name. He also felt that it made sense and was appropriate as a World War I veteran to choose a logo that demonstrated patriotism like the Maple Leaf did symbolically for Canada. Along with the adoption of the Maple Leaf nickname, Toronto went back to its traditional color scheme of blue and white, which remains their identity today.

While Awesome Sports Logos might not have a century’s worth of history, it does have sports t-shirts that pay homage to history like, the Dallas Doughboys, a term that dates back all the way to the Mexican American War.
 
 
 
Maybe that’s not your thing? The New York Zouaves t-shirt is a smooth looking choice that recognizes the historic Zouaoua tribe and its French-Algerian ties. The New York Zouaves fought during the civil war with tremendous success. Their unorthodox tactics produced highly successful results which included re-loading their guns lying down as well as spacing themselves further apart than most regimens which created tougher targets for the south. 
 
 
 
These are just a few examples of how Awesome Sports Logos incorporates history to go along with awesome, sports, and logos!
 
Thanks as always for reading,
 
Jared Sandler
Awesome Sports Logos Columnist 
 
 

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