Awesome Sports Logos Blog

Super Bowl Commercials from the Past

 Many will be watching the Super Bowl for the Patriots. Many will be watching for the Falcons. Everyone will be watching for the commercials.

It’s amazing to think the Super Bowl commercials are just as popular as the actual game. They are talked about the next day as part of the game. They are dissected and ranked in order. The price increases year after year and some ads look like they are working on a movie budget especially with the surprise celebrity appearances. I know of many people that won’t go to Super Bowl parties not because they want to pay attention to the actual game, they want to concentrate on the commercials.

Before the new ads hit, lets take a look back at some Super Bowl ads from the past.

It’s hard to believe that this year is the 25th anniversary of Cindy Crawford’s Pepsi Super Bowl commercial.
 
 

Crawford still looks amazing today as witnessed by this awesome re-enactment of this iconic Super Bowl commercial on the Late Show with James Corden in 2015.

 

Whether you love the Pittsburgh Steelers or not, how could you not love this Coca Cola commercial with “Mean” Joe Greene from 1979. We used to replicate this commercial and throw towels to each other or t-shirts.

 

Joe Greene and the late 1970’s Steelers defense was vicious and that’s what made this commercial so awesome. We saw a different side of one of the best Defensive Lineman in NFL history.

This Pets.com commercial is memorable but more for the story about the company than the actual advertisement.
 
 

With a bunch of money funding this startup, Pets.com had a presence in the Macy’s Thanksgiving parade followed by the 2000 Super Bowl. Later that year, Pets.com went out of business and we never saw the dog puppet again. When we talk about the online startup boom in the early 2000’s, Pets.com usually enters the conversation.

There are two companies that are known as Super Bowl mainstays bringing it every year. Tough to choose the best one from each so here are compilations of their ads throughout the years.

The first is Budweiser
 

Then there is Doritos

 

We end our Super Bowl videos with the ads that were too controversial to make the cut.

 

We don’t have the funding for a Super Bowl ad but we did put together a cute little commercial for our El Paso Luchadores awesome t-shirt.

 

Hope you enjoyed this trip down Super Bowl Commercial memory lane. If you like this blog, that would be awesome if you could show your support by buying one of our super soft t-shirts or even signing up for our t-shirt of the month club.

Thanks for reading and enjoy Super Bowl 51!

Gavin Spittle

Founder, Logo and T-shirt Lover

Awesome Sports Logos

Super Bowl Start Time

What time does the Super Bowl start? This will be the most googled question over the next few hours.
 
I’m not going to make you wait until the end of the blog to give you the start times. We’ll even break down the time zones for you. The Super Bowl will begin at 6:30 eastern, 5:30 central and 4:30p on the west coast. Just in case you are wondering the Super Bowl will kick off at 1:30 in Hawaii and 2:30 in Alaska.
 
You better have the coffee ready if you are watching the game in England with an 11:30p start time. If you are in Australia, (Aussie, Aussie, Aussie!) you will actually be watching the game on Monday morning at 10:30a.
 
Currently as I write this, the temperature is -37F at the South Pole in Antarctica. The good news is that it’s supposed to warm up. Monday the temperature is expected to rise to -35F. That is some serious Penguin weather! According to our friends at Wikipedia, theoretically, this continent is located in all time zones. We’ll pick out one and call it a lunch time kickoff at 12:30p. 
 
How about our awesome troops serving in Iraq and Afghanistan? In Iraq those that are serving in Baghdad will watch kickoff in the overnight hours to start Monday with a 2:30a start. In Kabul Afghanistan 4:07a on Monday morning. 
 
Hopefully you have had as much fun reading this as I have writing this. The Super Bowl will be watched throughout the world and it’s fascinating to see the times that people will be watching. 
 
Speaking of the great game of football, we have two funny football t-shirts as part of our collection. The first is the Cocksville Blockers, our best-selling t-shirt. Cocksville is our only made up city but the name Cocksville Blockers was just too good to resist. This angry rooster is amazing at getting in your way and blocking your moves. We’re talking of course about football moves, what were you thinking? 
 
 

Our second football t-shirt is the Nashville Bootleggers. This Nashville sports logo is carrying a whiskey barrel instead of a football and giving the “Heisman” to anyone that gets in his way. They say the term “Bootlegging” began during the Civil War. Soldiers would sneak liquor into their camps by hiding pint bottles in the boots underneath their trouser. We think this t-shirt is a perfect fit for the Tennessee Whiskey fan. 
 
 
 
Get these two t-shirts at discount prices as part of our t-shirt of the month club. Enjoy the Super Bowl!
 
Gavin Spittle
Founder, Logo Lover, T-shirt Fanatic
Awesome Sports Logos

Seahawks vs. Patriots in a Sports Logo Battle

By Sunday, you will be sick of the opinions on who is going to win, deflate gate and prop bets asking which color hoodie Coach Belichick will wear and if it will have sleeves. One debate that might not be as common will be which sports logo comes out on top, the Seahawks or the Patriots? As WWE Hall of Famer Jim Ross says, this debate “is sure to be a slobber knocker”!

So let’s dive in. As this blog is being written, New England on the field is a slim one point favorite so let’s start with the Patriots. How sweet would it be if the Patriots ran on to the field with old “Pat Patriot” on their helmets?

 
 
I know that it’s just a dream and the NFL would never allow a throwback in the Super Bowl. The years of this logo were many of the lean years of this franchise. Hard to believe but you need to be older than 20 to realize that the Patriots were the laughing stock of the league at one point. Many thought it was a sure thing that the Patriots would be moving to St. Louis under new owner James Orthwein, the previous owner to Robert Kraft. Mr. Kraft has done amazing things with this franchise making it one of the tops in the league but many have forgotten that James Orthwein bought the club, kept it in New England and hired some coach named Bill Parcells who drafted a guy named Drew Bledsoe and the rest is history. During that same transition, the Patriots needed a vast image change so that included a logo makeover. I remember I was attending Curry College in Massachusetts at the time, pre internet (Don’t remind me that I’m old) and my buddies and I were clamoring to see what the new logo looked like. As soon as I saw it, I wondered what the tie in to Elvis was because it looked like the King of Rock and Roll dressing up for a 4th of July party.
 
 
 
Just like anything, winning is the best cure to forget about things like bad logos but I often wonder how popular “Pat Patriot” would have been had they stuck with it?  They still sell a lot of old logo merchandise so that may be the answer to my question.
 
On to the defending Super Bowl Champion Seattle Seahawks.
 
Full disclosure, I have liked this logo since I was a kid and it hasn’t seen much transformation over the years. Names like Dave Krieg, Steve Largent and running back Curt Warner played at the old Kingdome in Seattle with a slight variation in color but basically the same sports logo. Now names like Russell Wilson, Marshawn Lynch and Richard Sherman have the city going wild. Here is a comparison of the logos over the years. 
 
 Oldest logo
 
 
 
Logo from 2002-2011
 
 
Current logo
 
Photos and timeline courtesy of sportslogos.net.
 
Just recently a terrific blog was written by Dr. Robin K. Wright who is the Curator of Native American Art and Director of the Bill Holm Center at the Burke Museum, University of Washington. He talks about what he believes is the influence of the Seattle sports logo, the Kwakwaka’wakw mask which is now on display at the Burke Museum through July 27th.
 
 
 
Photo courtesy of the Burke Museum 
 
This is what I mean when I talk about the history of sports logos and what they mean to that region. That is why it is so important that we keep the originality in sports logos. For this Super Bowl, both teams have terrific regionalization with their logos. 
 
As for who wins in the logo battle, I’m going to make my friends back in New England upset by going with the Seattle Seahawks. If it was Pat Patriot, there would be no question but the Seahawks logo is consistent with great colors and displays great history in the region tying in a local animal and an ancient mask. That beats out Patriotic Elvis.
 
Thanks as always for reading and I hope it’s an awesome game. Thanks to all of you who have supported the cause by purchasing one of our awesome t-shirts and to those of you who have joined our awesome VIP t-shirt of the month club.  Enjoy the Game!
 
Gavin Spittle
Founder, Logo Lover, T-shirt Wearer
Awesome Sports Logos

Super Bowl History Changes With a New Logo

A Super Bowl tradition is taking a one-year hiatus for its 50th edition scheduled for February of 2016 at San Francisco 49ers new home, Levi's Stadium. Roman numerals have branded Super Bowls since the fifth version in 1971, but this year the league will use Arabic numerals. The Roman numeral for 50 is "L". The NFL announced the 2017 edition of the Super Bowl will revert to roman numerals and be branded as "Super Bowl LI," making it clear that the league simply did not like the idea of the standalone "L."

 

 

I like the color scheme of the logo with the black background supporting the gold numbering along with the authentic silver color of the Vince Lombardi Trophy as well as the underline. The black coloring of the inscribed "Super Bowl" font works well, too, and much better than the most likely alternative, gold. I also like the font of the numbering with its 3D appearance helps convey the importance of the event and adds to its grandiose feel.

Where's the personality, though? What about this logo connects it to the Bay Area? Is the gold numbering an homage to one of the area most famous landmarks, the Golden Gate Bridge? San Francisco is a city full of culture and charisma with its hills and cable cars, festivals and celebrations, and diverse constituency. None of that is represented by the logo. The emblem is nothing short of incredibly simple. That might serve as a fair representation for certain host cities, but San Francisco is anything but simple with its melting pot feel.

The Super Bowl is an important event, especially within the fabric of American culture, but the logo almost takes itself too seriously, afraid to set itself a part other than its break from tradition. Is the Super Bowl a generic event with great importance or is it an unofficial holiday punctuated by a sporting event that is merely a part of why we shut down, throw parties, and celebrate with friends, family, and even the guy or gal you just met at the bar? To me, it is the latter, but the logo represents the former.

Thanks as always for reading and don't forget to do some shopping after finishing this blog. Awesome Sports Logos would never present a generic logo. In fact, their San Francisco team raises some eyebrows. The San Francisco Swallows is a replica of a logo of a cargo ship called the White Swallow which became very famous. We've provided a link to this awesome t-shirt which tells why a simple ship became part of San Francisco history. 
 
 
 
 
Jared Sandler
Awesome Sports Logos Columnist 
 

Our Favorite Super Bowl Commercials

Super Bowl commercials remind me of a historic landmark you hear about for years. You finally go and see it only to think: What’s the big deal? The appreciation for the landmark lies more in what it represents than its aesthetical beauty. Outside of the ability to check it off of the bucket list, these landmarks are often better to read and learn about than to see in person. Yellowstone may be one thing but for those that have seen Plymouth Rock or "Plymouth very small boulder inside of a cage Rock", you know exactly what I am talking about.

The Super Bowl is a rare sporting event on TV that captivates without pause because of the mystery and promise of the commercials. As the date nears, highlights of past gems pop up everywhere and it builds excitement towards what the next batch of expensive ads will offer. However, more often than not, I find myself approving commercials at a rate of which Mario Mendoza (see: Mendoza Line) would approve: 20%.

Perhaps some might suggest 20% is a failure. When I saw Anchorman 2, I probably thought about 20% of the jokes were funny and walked out disappointed. Then again, the genius of Anchorman created high expectations which certainly didn’t help. However, even on a regular season Sunday, take the minutes of time you spend watching the actual game (subtract commercials, halftime, etc.) and you are likely captivated less than 20% of the time. I mean, does a three-yard plunge on 1st and 10 really get your juices flowing? No. But you love knowing that there’s a next play and a next play and a next play and each play brings the possibility of offering that unique feeling of awe or exaltation.

Even as commercials pass without laughter, I am captivated by the possibility of the next one’s potential. And I remain totally entertained because when the commercials wrap up for a particular sequence, I still have the actual game to continue watching! It is uninterrupted entertainment because of the excitement and energy of potential.

Speaking of commercials, I’ve gone through and picked out my favorite commercials from each of the past five Super Bowls.

2009

A little arousal isn't a bad thing...

 

2010

Hats off to the NFL for using this as an ad to say thank you to the fans. Hats off to the producers for using slow motion to demonstrate the unreal athleticism of Reggie Bush.
 
 

2011

The Budweiser family has had its share of hits over the years and their ‘Fired’ ad was great, but this one from Chrysler was awesome. The great commercials make you laugh, right? Well, this one pumped me up. It hit a different note…
 
 

2012 

 

2013

How many times has “Landslide” been covered? Great commercial because, again, you get some humor, but this one touches that emotional cord!
 
 

Speaking of humor, who doesn't love humorous shirts? This is my favorite one going right now - the Las Vegas Hookers Fishing Club t-shirt. This is a perfect gift for the outdoorsman. Thanks for reading and enjoy the Super Bowl!

 
 
 
Jared Sandler
Columnist and T-shirt Wearer

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