North Dakota Has a New Sports Logo

Four years ago, the NCAA threatened sanctions against the University of North Dakota, urging them to replace their controversial Fighting Sioux logo. For the past four years, the school has been playing games under a standard “ND” or “North Dakota” verbiage. This past Wednesday, the school announced an official new name and logo. Alumni, students and others voted for a new name, this past November. The vote was somewhat close, with Fighting Hawks beating out Roughriders. A new logo accompanied the name change, and this past Wednesday, it all became official. Here is the video they unveiled called "New Name, Same North Dakota". 
 
 
 
The Fighting Sioux have been retired, and the Fighting Hawks are the future of UND.
 
 
 
After the school dropped a reported $50,000 for the logo design, it will surely stick around for a long while. While the logo and name have gotten mixed reviews on social media, there is nothing the school can do at this point. Alumni, students, faculty and any others involved with the university are going to have to live with the new changes. Personally, I don’t think it’s that bad…
   
Here is the Fighting Sioux logo, that the NCAA deemed in violation of their rule against “controversial” images and names.
 
 
 
 Logos courtesy of sportslogos.net
 
The next logo is what UND has been using for the past four years, to fill the gap until a new look could be created.
 
 
 
The new Fighting Hawks image is actually not as bad as many people on the various social media outlets make it out to be. It’s sleek, incorporates the “ND” initials, and the hawk is at least moderately terrifying. This new logo is certainly nowhere near as bad as some of the others we have analyzed. That being said, I don’t think it’s better than their “transitional” N.D logo. Just a plain “ND” that interlocks is pretty awesome. It’s simple. And if I’ve said it once, I’ll say it a thousand times, simple is BETTER in a sports logo. I think UND should have kept their intertwined ND logo, and saved themselves $50,000. 
 
With no other option from the NCAA, I’m sure the school went in the best direction they could. Not everyone is going to like it, but hey, I’m happy they have a new identity. Hopefully the new Fighting Hawks will have a fighting chance, and can wrestle the UND fans back into their corner.
 
Speaking of fighting and wrestling, we have a super awesome sports logo that you’re definitely going to love. The El Paso Luchadores are here to rock your closet! Here's our video to celebrate the Luchadores awesome t-shirt. 
 
 
 
 
This basketball club logo takes on the name of the rich Luchador tradition that dates back to the early part of the 20th century. The popularity of the Luchadores has spilled over not just to wrestling but also to cartoons and movies. Many Luchador wrestlers are heroes in their culture and you will look like a hero by sporting this soft, funny and cool El Paso t-shirt with vibrant colors. Be sure to add this super soft tee to your monthly rotation, in our t-shirt of the month package!
 
Thanks for reading!
 
Keep Calm and Stay AWESOME!
 
Blake Cole
Sports Logo Enthusiast
T-Shirt Lover
Awesome Logos Columnist