Awesome Sports Logos Blog

Review of the 2016 NBA All Star Logo

With every All-Star Game, there comes a new logo and the NBA's All Star Game logo for 2016 is outstanding. Hosted by Toronto this year, the game's logo features all the two characteristics that make up a great logo: city, state, or regional relevancy; and simple detail. 


Let's start with the iconic CN Tower as the logo's centerpiece. That particular building is the most known structure in Toronto--and maybe even the entire country of Canada. It's a big part of Toronto's identity and being that the Raptors are the country's only team, it does a great job of representing Canada too. 
 
I think having such an icon is so important, in general, but specifically for an event like this because it is a truly a showcase for a specific city while opening doors to an entire NBA community. You want to show off what you're about and the CN Tower does that. And how about the simple detail? It's magnificent. Let's start with the glass floor at the base of the actual tower: it's lined like the black indented seams of an actual basketball. Beneath than, consider how the tower's shaft is colored and decorated. To me, it looks like paint or the key of a basketball court. 
 
These are simple examples, but these examples, tastefully injected and not obnoxious at all, are part of what makes this logo so special. 
 
Beyond those two important elements, I think the logo has a strong supporting cast of characteristics starting with the placement of the necessary information. This logo specifically places four key things: the “All-Star” lettering, the NBA logo, the host city, and the year. They all blend in so well. It’s seamless, quite frankly. Part of what allows this is the geometrics of the logo itself. The vertical nature of it makes the vertical NBA logo fit perfectly. Pair that with the horizontal shape of the CN Tower’s observation deck and, boom, you’ve got a perfect landing spot for “All-Star” and “Toronto.” I like that the former is placed above the latter because that’s how they rank in terms of importance to the logo relative to the event. Finally, the year is fit nicely on the vertical shaft.
 
In addition to the shaping and the placing of elements, the coloring makes sense. Grey is the dominant color, but after initially being disappointed that red wasn’t featured more, it would be unfit to color the CN Tower red. Instead, red is featured nicely within the logo and outlining the CN Tower, making it the more dominant of the actual colors.
 
Overall, this is a perfect example of a job extremely well done. Toronto is an awesome city and we can’t wait to see it featured in full display this upcoming All Star Weekend.
 
If you like hoops, we think you will dig our basketball t-shirts. Let’s begin in Louisiana with the New Orleans Curse.
 
 
 
Mess with this basketball team and you are in some serious trouble. Love this logo of a voodoo doll going up for the two handed slam.
 
How about the El Paso Luchadores?
 
 
 
This basketball themed masked celebrates the Luchador tradition in one of America’s border towns.
 
We also feature several real Panamanian Basketball League logos. One of our personal favorites is the Caimanes de Rio Abajo. No Caimanes have ever been caught in this region but the locals have sworn that they are in these Panamanian waters. Real or not, the Caimanes have an awesome logo.
 
 
 
We suggest grabbing a few of these at discount prices by joining our T-shirt of the Month Club. We are bringing back the fun to your mailbox. You deserve more than just bills. You deserve a super soft awesome t-shirt once a month that is sure to become a closet favorite. 
 
Thanks as always for reading,
 
Jared Sandler
Awesome Sports Logos Columnist 

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