A Look at the Philadelphia 76'ers New Sports Logo

It seems the NBA is in the midst of a self-confidence crisis. Because over the last few weeks, 10% of the league underwent “plastic surgery”.
 
First it was the Milwaukee Bucks. Why have an 8 pointed buck when you can bolt on 4 more? Then the Washington Wizards followed suit. A Wizard logo for a basketball team named The Wizards? That’s not nearly…artistic enough. How about the Washington Monument instead?
 
The latest change? The Philadelphia 76ers. Out with the old . . . 
 
 
 
Photos courtesy of sportslogos.net 

 
And as of May 12th, in with the new.

 
 
From the teams website, here is the description of the logo change: The team’s new primary logo is a modern interpretation of the classic Sixers insignia, stylistically redeveloped to include a patriotic blue border with six white stars and “PHILADELPHIA” adorned across the heading. The familiar white basketball has been visually updated with a positional rotation of the seams. The emblematic ring of 13 stars present in the primary, partial and secondary logos continues to represent the original American Colonies.
 
Yes, there actually is a difference in this before and after photo. Now there are stars on the border. Plus “Philadelphia”. And the ball? Kind of rotated to the left. A dramatic shift! 

When a team is openly “tanking” – losing and losing to get the highest possible draft picks – a minor logo change like this isnt going cause merchandise sales to skyrocket whereas winning will. Luckily, this wasn’t the only change that Philadelphia made. They also introduced a secondary logo. One that blows the primary one out of the water:


Benjamin Franklin. Dribbling a basketball. And smirking at the same time. Seriously, how isn’t this the Sixers’ primary look?

The team name 76ers is already mildly confusing. Is the average American going to know that the ‘76ers go by that name because the Declaration of Independence was signed in Philadelphia in 1776? Though, maybe now they will.

The San Francisco 49ers have that same “What the hell is a 49'er?” problem. They are named after the California Gold Rush, which took place in Northern California in 1849. At least San Francisco got it right by making its logo the city letters:

 
 
 
If it were up to you, what would make more sense as your team’s primary logo? A number with “-ers” at the end of it? Or one of the founding fathers – who also happened to be an inventor among other things – dribbling a basketball?

We know what we would prefer the latter. If you are into the logos that require a little explanation, why not treat yourself to another one of our awesome t-shirts? For example, the Canguros De Parque Lefevre?


Or perhaps the Caimanes de Rio Abajo ?


 
Or maybe this sweet New Orleans Curse awesome basketball t-shirt will bring some positive voodoo power to your closet. 
 
 
 
Forget how trendy and comfy these shirts are. These basketball t-shirts will have people asking about that cool logo on your chest and you'll know the story.  
 
Thanks as always for reading,
 
Paul Gallant
Awesome Sports Logos