The Premier League Sports Logo Gets a Remake

The English Premier League will dawn a new display in the 2016-2017 season. Currently known as the Barclays Premier League, the English soccer league system will part with sponsorship name in their title. Moving into next season, they will be known just as Premier League. With this change of title sponsorship, a new league image emerges. 
 
Here is the old logo: 
 
 

 Logos courtesy of sportslogos.net
 
And here is the new logo: 
 
 
As we look at the two images, the current (soon to be old) image is drastically different than the new logo. The lion is, and always has been, the representative of the Premier League. It’s legendary and historic. The logo symbolizes what English soccer is and that is king.  As the lion rules the jungle, English soccer or as the rest of the world calls it futbol rules the sport. I’m glad the organization decided to keep this icon as their focus.
 
The outgoing image is bold. It has an essence of dominance. The lion wears a crown, representing his reign. And with his paw on the ball, we see that soccer is his kingdom. The blue is simple, representing loyalty and trust. The soccer ball in red, representing passion, stands out in the logo. And of course, the script “Premier League” runs across the bottom of the image, large and bold. Overall, it’s a classic image.
 
As we prepare to part ways with the old, and bring in the new, we see that an obvious overhaul has taken place. The lion is still the center of attention. The body has been eliminated, and just the head remains. Of course the king still wears his crown. In the new arrangement of images, we see that the logo as a whole has been simplified. All in all, I’m not a fan. While I can understand the need for a new and refreshing image, I feel the Premier League hasn’t made an improvement. The new logo lost something in the transition. It isn’t as fierce, or defiant. It isn’t as dominate. And that’s a shame for the league that has dominated the sport for so long.
 
You know who else dominates in the world of soccer? The Arizona Pricks. Cactus can be quite prickly, and no part of the United States features more cactus than the beautiful state of Arizona and its most prominent city, Phoenix. Phoenix also has a huge soccer following. We’ve teamed the two together to form the Arizona Pricks Awesome Sports Logo. Hard to believe that nature can be this funny, but there are actually cacti that look like man parts! This awesome tee is great to wear when you want to tell that certain person in your life what you really think of them... Instead of letting it out, just point to this awesome t-shirt!  Where there are cacti, there are a lot of pricks. Be sure to add this super soft tee to your t-shirt of the month club rotation.
 
 
 
Thanks for reading and supporting us!
 
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Blake Cole
Awesome Sports Logos Columnist